Video part of project package aimed to position Greater Madison as the ultimate destination for talent and innovation
MADISON – Today, the Greater Madison Chamber of Commerce announced the launch of “Wayfarers,” a talent recruitment video that captures the essence of why Greater Madison is the place to make a career, make a life and make a difference. This project is part of a comprehensive package of initiatives designed to showcase Greater Madison as the ultimate destination for talent, innovation and opportunity.
“This video is not just a promotional piece – it is also an invitation to discover and explore Greater Madison,” said Chamber President Zach Brandon. “It reflects the vibrant energy, opportunities and sense of belonging that define this place. This is about putting our region into the decision set for global talent, and we are thrilled about the message it delivers.”
Developed in collaboration with project partners Sam Li and Sunday Paper, “Wayfarers” draws upon decades of brand research to authentically position Greater Madison as a top choice for talent recruitment. The video is available to organizations for embedding on their websites, ensuring its message reaches audiences far and wide.
You can watch the video here: madi.sn
In addition to the video, the Chamber is launching several complementary initiatives in partnership with Sunday Paper:
- BeMadison.com: A dynamic portal to support talent recruitment by amplifying Madison’s unique place-based positioning.
- The Madison Pitch: An annually updated presentation toolkit that empowers organizations with the winning playbook for promoting Greater Madison.
- MakeMadison.com: A multicultural recruitment website featuring diverse voices and stories making the authentic case for Greater Madison.
- Virtual Reality Talent Recruitment Platform (Version 2.0): Offering expanded experiences, opportunities and space for organizations to engage prospective talent.
For more information about the “Wayfarers” video or to obtain the embed code, please contact Erik Greenfield at: erik@madisonbiz.com
About the Greater Madison Chamber of Commerce:
The Greater Madison Chamber of Commerce is the voice of business with more than 1,200 organizations – ranging from one-person shops to corporations with more than 10,000 employees – working to bring the Greater Madison area to its full potential. The Greater Madison region is a leader in innovation. From cutting-edge technologies to distinctive retail shops to inventive services and products, our members vary greatly but are united by the region’s entrepreneurial spirit. More information can be found at madisonbiz.com.
