The Wisconsin Sustainable Business Council (WSBC): Announcing the companies that achieved ‘Green Master’ status in their 2024 Green Masters Program®.

Milwaukee – November 13, 2024 – For more than fifteen years, Green Masters Program® recognition has been a hallmark for Wisconsin businesses leading sustainable change. In its 15-year history, the program has helped more than 380 Wisconsin businesses accelerate sustainability throughout their value chain.

“The Green Masters Program is a comprehensive tool that helps businesses define, prioritize, measure, and manage their sustainability performance, integrating sustainable practices into their core operations. Aligned with internationally recognized standards, it drives continuous improvement and sustainable success.” WSBC Managing Director Jessy Servi Ortiz said. “For over fifteen years, the program has helped companies build credible and impactful sustainability initiatives, and we are proud to see companies like these paving the way for a more sustainable future in Wisconsin.”

A business-level sustainability certification, the Green Masters Program enables companies of all sizes and sectors to improve their performance in environmental, social, and governance (ESG) impact areas that are meaningful to them and their stakeholders. The Green Masters Program categorizes participants into four status levels that reflect the degree to which sustainability has been integrated into their business model: Adapting, Advancing, Maturing, and Green Master. Green Master status signifies that the organization has identified and is effectively managing its material sustainability issues and performance related to those issues, takes a comprehensive approach to sustainability, and is actively leading the transformation to a more sustainable society. 

Each year at the Wisconsin Sustainable Business Council’s Annual Conference, the achievements of member companies are recognized and celebrated.  This year’s conference was held on November 13, 2024, at the Harley-Davidson Garage & Museum in Milwaukee.  To learn more about the conference, visit https://www.wisconsinsustainability.com/2024conference

2024 Green Masters:

Bankers’ Bank – Madison Headquarters
Cardinal IG Spring Green
Empire Screen Printing, Inc.
Evergreen Credit Union
Evolution Marketing, LLC
Green Bay Packaging Inc.
Kohl’s
Krueger International, Inc. (dba: KI)
Lands’ End
Leonardo Academy Inc.
Madison Gas and Electric (MGE)
Masters Gallery Foods – Wisconsin Facilities
Mercury Marine
New Leaf Paper, Inc.
Oshkosh Corporation
Procter & Gamble Paper Products Company – Green Bay Plant
Riverwater Partners
Sadoff Iron & Metal Company
SECURA Insurance
TruStage
UW Credit Union

ABOUT WISCONSIN SUSTAINABLE BUSINESS COUNCIL

The Wisconsin Sustainable Business Council (WSBC) is dedicated to accelerating the adoption of sustainable principles and practices in business. With a mission to drive sustainable development, WSBC supports businesses and sustainability professionals through an array of programming, education, resources, and tools. As a catalyst for change, WSBC helps businesses integrate sustainability across their organizations. WSBC offers a platform for collaboration, knowledge sharing, and innovation. For more information about WSBC programs and services, visit www.wisconsinsustainability.com.