Building off the momentum of the DNC’s Snapchat campaign, Democrats are harnessing enthusiasm among young voters, encouraging students to vote early in critical races for the White House, House, and Senate
Today, the DNC launched an expansive, mid-six figure ad campaign reaching out to young voters on college campuses across battleground states and districts. The campaign reaches nearly 30 college campuses, including the University of Wisconsin-Madison, and directs students to IWillVote.com/WI, where they can find the information they need to vote early and send Vice President Kamala Harris and Governor Tim Walz to the White House and elect Democrats down the ballot.
The ads inform students that “freedom is on the ballot” this election and that “Democrats have your back” – from protecting reproductive rights to our democracy. Young voters have the power to be decisive in Wisconsin elections and the Democratic Party is the only party championing policies that will build a brighter future for Gen Z. The “I Will Vote” ads will appear on flyers, posters, kiosks and campus buses and bus shelters through Wisconsin’s early voting period. The initiative comes days after the DNC launched its “I Will Vote” Snapchat campaign during the final leg of Taylor Swift’s Eras Tour, continuing Democrats’ strategy to meet young voters where they are and provide them with the resources they need to participate in upcoming elections.
“Whether it’s the race to send Vice President Harris and Governor Walz to the White House, or competitive House and Senate races, young voters know they can be the difference this election season,” said DNC Chair Jaime Harrison. “Democrats are fighting for students’ freedoms and their futures – from protecting reproductive rights, to fighting for student loan relief, to combating climate change and building a strong economy – so that students can get ahead after graduation. Young people in Wisconsin who may be new to voting will be empowered to make their voices heard.”
View example creative for the latest “I Will Vote” campus campaign below:
The DNC’s “I Will Vote” campaign directs voters to the DNC’s most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place. This latest campaign follows recently announced “I Will Vote” ad buys from the DNC directed to Native American, LGBTQ+, and Latino voters.
