FOND DU LAC, WISCONSIN, September 21, 2023 – Vesta, a CPA-led, mid-sized, professional service firm, is pleased to unveil its new name. Having operated for the previous 40+ years as Huberty, it was time for an evolutionary brand update. There is a trend in the industry to transition from individual’s names for a firm to an unaffiliated name that resonates with mission, vision and brand values. The new firm name, Vesta, evokes the concepts of being invested and data. The professionals of Vesta are deeply invested in our client relationships and have the capabilities to leverage data to guide decisions.
“That’s why we offer services in Accounting, Wealth and Advisory,” remarked Nathan Volkomener, CPA Managing Shareholder & CEO of Vesta. “We used to think we were just accountants in the CPA industry. With our new direction under the Vesta name, we recognize that accounting is just part of something much bigger. We measure our achievements in the success stories of businesses we help to flourish and secure their financial future by taking a big-picture approach.”
Vesta recognizes that it is not always easy for a business to see the big picture of its financial situation and is committed to providing clients with accurate, thoughtful and reliable data.
“Vesta offers a different approach to helping our clients,” commented Volkomener. “A huge point of differentiation is our Wealth service where CPAs and CFPs collaborate to help clients navigate both accounting and financial worlds.”
The unveiling of the new name is timed to coincide with Vesta’s market growth. In addition to serving the greater communities of Fond du Lac and Sheboygan, Vesta is expanding into Milwaukee’s North Shore and Greater Madison area.
