Madison, WI, June 8, 2023 – Six Four Asset Management, LLC, ROI Hospitality Development, LLC, and Choice Hotels International, Inc. (NYSE: CHH), celebrated the completion of the Cambria Hotel Madison East’s multimillion-dollar renovation this week. The refreshed public spaces and guest rooms were unveiled to community members and distinguished guests during a grand reopening and ribbon cutting ceremony on June 7th, 2023. Guests were treated to a Madison-inspired reception and property tours featuring the hotel’s full-service bar and restaurant, contemporary and sophisticated guestrooms, and state-of-the-art fitness center.
The six-story 121-suite property is conveniently located in the American Center business park on Madison’s northeast side providing travelers with easy access to Madison’s top attractions, entertainment, and vibrant culture. The Cambria Hotel Madison East is close to the Dane County Regional Airport (MSN) and provides complimentary airport shuttle service. The hotel is a short drive to several top area employers, including American Family Insurance, Baker Tilly, Alliant Energy Corporation, and UW Health East Madison Hospital. The hotel’s charming design is reflective of the surrounding Madison community, known for its stunning lakes, iconic Capitol Square, and lively downtown area.
Cambria Hotels are modern, approachable, and stylish, offering an experience that’s tailored to the needs of business travelers and the wants of leisure guests. The hotel features locally inspired design and décor and upscale amenities, including:
- Sophisticated guest rooms with design-forward fixtures, abundant lighting, and plush premium bedding.
- Immersive spa-style bathrooms with Bluetooth mirrors.
- Multi-purpose indoor and outdoor spaces, including a lobby bar, for productive work or relaxation.
- Elegant onsite dining with freshly made food, local craft beer, wine, and specialty cocktails, as well as to-go options.
- State-of-the-art fitness center.
- Free Wi-Fi and other tech-friendly features.
- 1,000 square feet of flexible meeting space.
The Cambria Hotel Madison East is owned by an affiliate of Six Four Asset Management, LLC. Based in Boca Raton, FL., Six Four owns and operates several properties across the Midwest and Southeast United States.
“Madison is a great place to do business and we immediately saw the opportunity here to serve the community and its visitors,” said Paul Hassebroek of Six Four Asset Management. “Our team has worked tirelessly to create a haven where business and leisure travelers can unwind and recharge while visiting this great city.”
Cambria Hotels participates in Choice Privileges, the award-winning loyalty program where members earn points on eligible charges during their stay, which can be redeemed for reward nights at more than 7,400 hotels across 22 brands located in 45 countries and territories worldwide. With the Choice Privileges Mastercard, members can earn more points faster, including on everyday purchases.
Choice Hotels, with a franchise-first focus and an industry-leading retention rate, has been committed to providing its hotel owners with the support they need to succeed since it launched the country’s first hotel chain in 1941. Today, Choice offers franchisees a suite of proprietary cutting-edge cloud-based solutions, including the choiceADVANTAGE property management system, the choiceEDGE guest reservation platform, and ChoiceMAX, a mobile-friendly revenue management tool that continuously adapts to changes in the market using real-time data. Additionally, Choice University, the most widely awarded learning program in the hospitality industry, delivers customized and always evolving learning and development resources. From pre-opening to grand opening and every day forward, Choice provides hotel owners with best-in-class resources to help them maximize the return on their investment.
There are currently 66 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, New York, New Orleans and Phoenix, with nearly 70 properties in the pipeline.
For more information on Cambria Hotels development opportunities, visit choicehotelsdevelopment.
