FOX CITIES, Wis. (March 27, 2023) – As part of its Grow Seminar Series, The Fox Cities Chamber is offering a program on “Low Cost Marketing for Your Small Business” on Wednesday, July 12. The event will be from 8 – 9:30 a.m. at Community First Credit Union, 1575 Dresang Way Neenah, and is limited to the first 100 participants.
Businesses with marketing budgets that are tight or non-existent should attend the seminar to learn about key strategies to reach an audience that are budget friendly. The program features two members of the Fox Cities business community with hands-on marketing experience:
First hear Jordan Kapellusch, digital marketing specialist at Network Health, share how to personalize the online experience on a budget. Learn about the benefits of experience personalization, steps that can be taken at any budget level to better understand the market, and how to speak to every one like they are the only one.
Then Pamela Barnes, owner of Xe54: a Wine & Cocktail Lounge, will discuss how to maximize community resources. Marketing budget at zero? Be resourceful! Attendees will learn about “point of difference” marketing to help brand consistently and easily, while also having fun with marketing.
About the speakers:
Jordan Kapellusch has been curiously venturing into the swirling darkness of digital marketing for a decade. He has been lucky enough to have done so with employers and clients who are willing to finance these expeditions, the fruit of which has been notable returns on investment and the discovery of tactics that can elevate the most intrepid underdogs. In his current role, Jordan is helping Wisconsin’s Network Health land unexpected competitive blows against Death-Star-sized national health insurance rivals.
Pamela Barnes is a lifelong creator and connector based in Neenah, WI. She has taken her marketing and branding skills from root canals to wine. Her branding style is known for its clarity and consistency, making whatever she’s marketing engaging and fun. Pamela’s mission is to create opportunities for people to gather and strengthen their community, have fun, and engage with each other in real life. In 2018 she opened Xe54: a Wine & Cocktail Lounge to assist in fulfilling her mission. Pamela is a mom of two groovy young adults, one bonus daughter, and her twinkle twinkle Lynken Star, grandson. And a super cute dog, Ohana. Pamela is a frequent speaker at conferences and events.
Registration is free for Chamber members, and $25 for non-members. Sign up here: https://business.
