WisBusiness: The Podcast with Dustin Hinton, UnitedHealthcare

Dustin Hinton

This week’s “WisBusiness: The Podcast” features Dustin Hinton, CEO of UnitedHealthcare of Wisconsin. 

It’s open enrollment season in Wisconsin for residents to enroll in a health insurance plan. The individual market is scheduled to begin Nov. 1 and continue through Dec. 13 for 2021 coverage. 

Hinton said with COVID-19, health and wellness are more at attention than they ever have been in the past. It’s crucial, he said, to pick the right benefits for next year. Some new things to look out for are telehealth coverage, which has exploded this year, and health savings accounts, because people’s savings may have dwindled during the recession.

“For employers, I think it’s important to remember that it’s not a one-size-fits-all approach,” he said. “It’s good to offer multiple choice so that employees and their families have the option to look and see what’s the best fit for their family.”

Hinton added that during the pandemic, people may have picked up healthy habits, such as walking or biking. Individuals may want to opt for a plan with wellness programs that incentivize healthy actions.

“We take so much time evaluating purchases of TVs or things like that. Take the time, take a weekend, sit down, think about what your expenses will be next year, and then pick the right benefit plan and really take the time to evaluate it,” he said.  

Listen to the podcast below, sponsored by UW-Madison: