Website Delivers an Enhanced Consumer Experience to Boost
Parts and Accessory Sales
MILWAUKEE, Dec. 4, 2013 (GLOBE NEWSWIRE) — ARI Network Services
(OTCBB:ARIS), a leading provider of website, software, and data
solutions that help dealers, distributors, and manufacturers Sell More
Stuff!(TM), has announced the launch of a new parts and accessories
website for Yamaha Motor Corporation U.S.A.’s Customer Support Group.
“We are excited to be working with Yamaha to help their customers find
the right products for their Yamaha or Star. The entire project team
has done a great job creating and launching the new site which we
expect to directly result in improved site traffic and increased
sales,” said Roy W. Olivier, President and Chief Executive Officer of
ARI.
Yamaha identified three primary goals for the launch of its parts and
accessories website: to deliver a custom-branded look and feel that
captures the excitement of its products; to improve the consumer user
experience; and to appeal to its current customers as well as the next
generation of powersports enthusiasts.
“I’m very proud of what we have been able to accomplish with the new
yamahapartsandaccessories.com site,” said Frank Pittman, General
Manager of the Yamaha Motor Corporation U.S.A’s Consumer Support Group.
Pittman added that while the new site has been launched, websites are
“kind of like the Golden Gate Bridge. It’s up and operational, but
you’re never really finished painting it.” He promises fresh,
up-to-date Genuine Yamaha accessories, apparel and parts information,
accurate fitment data to ensure consumers find the right product for
their Yamaha or Star, product and technical videos, news, service and
maintenance information, and seasonal content tailored for each
powersports or Yamaha product category.
The website supports authorized Yamaha dealers with its Wish List
functionality. Consumers simply create a My Yamaha profile and add
products to their Wish List and provide the list to their preferred
dealer. Identifying local dealers is easy using the site’s Dealer
Locator function.
