NEW Oscar Mayer Stay-Fresh Reclosable Tray Delivers Bacon Industry’s First Packaging Innovation in More Than 80 Years
MADISON, Wis., May 30 /PRNewswire/ — Gone are the days when bacon packaging is difficult to open, messy to handle and cumbersome to store. America’s favorite bacon just got better with Oscar Mayer Center Cut Bacon in the new Stay-Fresh Reclosable Tray, a high-quality easy-to-store bacon package that keeps the last slice of bacon as fresh as the first.
An Open and Closed Case
Oscar Mayer was the first to bring home the bacon when they introduced packaged, sliced bacon in 1924. The brand’s latest packaging innovation won’t take up additional space in the refrigerator, and its sturdy, easy open/easy close design cuts down on mess by allowing easy access to the bacon slices inside.
“We listened to people’s concerns about traditional bacon packaging and designed the Stay-Fresh Reclosable Tray to help solve those issues,” said Beth Goeddel, Oscar Mayer senior brand manager. “We think our new packaging is the ‘best thing since sliced bacon’ and are thrilled to provide an innovative and practical solution that sets the standard for bacon product packaging.”
Bring Home the Bacon
Available nationwide beginning July 2007, Oscar Mayer Center Cut Bacon in the new Stay-Fresh Reclosable Tray can be found in your grocer’s refrigerated meat case section. The average cost is $3.99.
For more information, please visit http://www.oscarmayer.com/.About Kraft Foods
Kraft Foods is one of the world’s largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at http://www.kraft.com/.
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Source: Kraft Foods
