Menomonie, Wis. — Illustration has been a common thread uniting students in University of
Wisconsin-Stout’s School of Art and Design for many years. Now, they can pursue a Bachelor
of Fine Arts in illustration, the first degree of its kind in the Universities of Wisconsin.
The program, approved last spring by the UW Board of Regents, gets underway with the fall
semester. Classes begin Wednesday, Sept. 4. Enrollment is open.
“This had been on our wish list for a while,” said Professor Dave Beck, who was director of the
School of Art and Design through the spring. “We wanted to develop it in a way that reflects
our own sensibilities in SOAD and the university’s polytechnic mission.”
Erik Evensen, professor in the department of design, is the program director. “Being able to
express ideas visually is a standard expectation in the art and design professions. We welcome
students with an interest in visual storytelling,” Evensen said.
“I want this program to be something I would have wanted to enroll in as a student. Most of
the coursework was already there. We just needed to imagine how it would come together as a
new program,” he added.
Emulating industry practice and emerging trends, the program will include coursework from
the departments of visual and performing arts, and design, which make up the School of Art
and Design.
Illustration builds skills in drawing, painting, printmaking, comics and other areas of art and
design. Graduates can expect to find work in industries such as advertising, publishing,
entertainment and as self-employed artists and consultants.
Before entering academia, Evensen was a graphic designer and illustrator in New England. He
has also worked in the comics industry, on the “Ghostbusters” and “Back to the Future”
properties from IDW Publishing, as well as his own independent graphic novels.
Alum, professors excited about program
For years, UW-Stout alumni have found themselves practicing illustration as a career without
having a degree in the discipline. They include:
Eliza Wheeler, 2006 graduate, children’s book illustrator and Sendak Fellow
Chris Grun, 1995 graduate, art director at DreamWorks Animation
Mitch Gerads, 2005 graduate, Eisner Award-winning illustrator for Marvel and DC
Comics
They entered the industry after pursuing a different major at UW-Stout and had to learn some
of their illustration skills on their own. “I’m absolutely thrilled to hear that Professor Evensen has pulled together a new program plan and that students will be able to develop skills that are unique to the fields of illustration,” Wheeler said. “The UW-Stout art program continues to be an educational gem.”
Sam Kalda, a UW-Stout lecturer who has an M.F.A. in illustration from Fashion Institute of
Design and who has worked with the New York Times, New Yorker magazine, Disney Digital,
Barnes & Noble and more, said illustrators are “multihyphenate creators — artists, storytellers
and visual communicators.
“As such, the education of an illustrator is interdisciplinary, blending studio art practices and
design processes. The faculty and programs within Stout’s School of Art and Design are well-
positioned to offer that breadth of knowledge,” Kalda said.
Students will be able to build portfolios with an emphasis on traditional areas such as
advertising and publishing, as well as concept art for the entertainment industry. UW-Stout’s
existing coursework in comics will be available.
“The B.F.A in illustration will give students a path to study, create and comprehend the
vastness of visual communication,” said Mary Climes, assistant professor of studio art, who
teaches the comics curriculum. “It’s our job to expose our students to traditions of image-
making like printmaking, comics, graphic design and digital drawing as well as prepare them
for the future of illustration.”
The B.F.A. in illustration builds on the School of Art and Design’s six other B.F.A. programs.
The school is the largest in the Upper Midwest, serving more than 1,300 students. The
program array extends to Graduate Studies with a Master of Fine Arts in design, which
Evensen also directs.
Four other new programs
In addition to the illustration program, UW-Stout is debuting four other programs this fall:
Bachelor of Science degrees in biology, chemistry and physics, and a Master of Professional
Studies in design, entrepreneurship and sustainability.
“I am proud of UW-Stout faculty and staff that are working hard to continue to adapt and
expand UW-Stout’s polytechnic offerings to meet student needs and the needs of the
workforce,” said Glendalí Rodríguez, provost and vice chancellor for Academic Affairs.
UW-Stout graduates are in demand. A new report found that 99% of UW-Stout 2022-23
graduates were employed soon after earning their degree and had a record average starting
salary of $58,000, the best among higher education institutions in west-central Wisconsin.
UW-Stout is Wisconsin’s Polytechnic University, with a focus on applied learning,
collaboration with business and industry, and career outcomes. Learn more via
the FOCUS2030 strategic plan.
