Stone House Collective: Opens North Shore retail location

MILWAUKEE, WIS. – This weekend, Stone House Collective, a Milwaukee-based, full-service interior design firm specializing in designing elevated family homes and boutique commercial space, opened its first brick-and-mortar retail location in Shorewood. 

The retail store, located on Oakland Avenue in the growing specialty shopping corridor, has transformed a former restaurant space to offer the community an in-person, hands-on experience and will include a showroom with high-quality, customizable products, a beautifully designed residential chef’s kitchen featuring Sub-Zero, Wolf, Cove and Kohler appliances, a concierge service and an interactive library of lighting, fabric and other material samples.

“I wanted to create a space that appeals to all five senses within five seconds of walking through the door,” said Anna Franklin, CEO and Creative Director of Stone House Collective. “When envisioning our ideal living scenario, we aim for you to be surrounded by comfort. Our experience is designed to preview that possibility by greeting you with good music, signature scents, quality products, and friendly service to make you feel right at home from the moment you cross the threshold.”

Stone House Collective specializes in custom furnishings, rugs, lighting, thoughtfully curated home decor and other interior offerings for customers to browse and inspire their elevated living and working interior experiences. In addition to its selection of luxury Belgian linen from Libeco Home, Stone House Collective will be the first boutique to partner with Parachute Home, a manufacturer of premium sheets, towels, robes and rugs.

“I am thrilled for Stone House Collective to have an established home in the vibrant North Shore neighborhood,” Anna Franklin said. “We saw a unique opportunity to fill a void that exists in Milwaukee with an outlet for quality, made-to-last pieces and a collaborative and customized approach to home design. Our team has worked very hard to bring an unmatched experience to the community in Stone House Collective, and we couldn’t be more excited to open our doors.”

Stone House Collective will be open Tuesday through Friday from 10 a.m. to 6 p.m. and Saturdays from 10 a.m. to 5 p.m.

About Stone House Collective
Stone House Collective, a full-service interior design studio based in Wisconsin, serves customers nationwide and specializes in designing thoughtful and elevated family homes and boutique commercial design. Stone House Co.’s services include everything from room design and color selection to furniture customization and installation. Its spaces inspire intentionality and livability while incorporating natural elements into a clean, classic design. Stone House Collective currently has a team of 10 designers, administrative staff and managers.