APPLETON, Wis. (May 8, 2024) — Red Shoes Inc., an award-winning, Wisconsin-based, full-service strategic communication firm, is excited to announce it won the 2024 WisCOMsin Award of Excellence in the PR/Media Relations Tools category for “Persistent Pitching Reaches Target Audience in Top-Tier National Publication” at the fourth annual state-wide awards ceremony held by the Madison and Northeast Wisconsin chapters of the Public Relations Society of America (PRSA) on April 30, 2024.
The 2024 WisCOMsin Awards recognized the top communications and public relations achievements in Wisconsin in 2023. The event included project-based awards for organizations and prestigious practitioner honors bestowed on individuals and a team.
Red Shoes won for positioning one of its clients as a business travel expert and securing media coverage in a top-tier national news publication frequented by its target audience of business executives. Red Shoes met the client’s goal by increasing national brand awareness for its business travel services by securing several stories in the national media outlet.
“The WisCOMsin awards ceremony is a testament to those communicators who not only excel but also most effectively meet the needs of their audiences,” Kimberly Uelmen, president of PRSA Northeast Wisconsin, declared. “We are elated to extend our congratulations to Red Shoes Inc., for its remarkable contributions that underscore the depth of communication talent in Wisconsin.”
“At Red Shoes, we recognize that public relations and media strategies are never one-size-fits-all. For this client, the challenge required not just a precise, targeted publication but consistent engagement through messages that solidified our client’s expertise in business travel” explained Raquel Lamal, media specialist at Red Shoes Inc. “We’re honored by this award, which underscores our ability to use our expertise to create unique, tailored, effective strategies that meet our clients’ communication goals and deliver desired messages to target audiences.”
The WisCOMsin Awards is a collaborative effort between the Northeast Wisconsin and Madison Chapters of PRSA. For more information on PRSA, visit www.PRSA.org. To learn more about the sponsoring PRSA chapters for the 2024 WisCOMsin Awards, visit PRSA Madison at prsamadison.org and PRSA Northeast Wisconsin at www.prsanewis.org.
To learn more about Red Shoes Inc. and the strategic communication services it offers, visit redshoesinc.com.
