RACINE, Wis. (July 23, 2024) — Wisconsin-based, multigenerational business O&H Danish Bakery today announced Peter Olesen has been named President of the company after 12 years serving in leadership roles for the company and serving as a fourth-generation co-owner of O&H. With this transition, Eric Olesen will assume the role of President Emeritus.
“As a father and a business owner, this is what I’ve been working towards. It is a privilege to be passing the torch to my son Peter. I have every confidence he will continue to build on the success of each generation before him. The future of O&H Danish Bakery is well-rooted in the Olesen family values and its community, and I can’t wait to see the personal touch that Peter brings to the business,” said Eric Olesen, third generation co-owner and President Emeritus of O&H Danish Bakery.
Peter Olesen brings decades of business experience, most recently serving as Vice President for the bakery, as well as a lifetime of knowledge learning and understanding the values that drive O&H’s business and culture. He is well positioned to lead O&H into the future focused on quality and well-honed traditional methods to deliver the scratch-made family recipes and service O&H customers from around the world have come to expect.
“I have spent my entire life in this bakery watching my grandfather’s and father’s vision come to life through hard work and commitment. To be President of O&H Danish Bakery feels both humbling and thrilling. I am honored to continue my family’s legacy upholding our Danish heritage and creating the best baked goods and experience for all our customers,” said Peter Olesen, fourth generation co-owner and President of O&H Danish Bakery. “It is our hope that with every slice or gift from our bakery, our customers feel the passion and care each member of our family and team has for the work that we do.”
This transition marks another milestone for the company as it commemorates its 75th year in business which it plans to celebrate with the community later this year. As each new generation has stepped forward to lead, the company has stayed true to its foundation prioritizing strong Danish and family values and a level of quality demanded by the Olesen-seal of approval. Since its founding in 1949, the bakery has grown to make hundreds of thousands of Kringle every year with retail locations in Southeast Wisconsin and extensive national and global online offerings including seasonal Kringle available at Trader Joe’s stores across the country.
Customers can visit any of O&H’s five bakery locations in Southeast Wisconsin or shop O&H’s extensive online mail order offerings with two-day nationwide shipping available for Kringle, gourmet gift packages and more at www.ohdanishbakery.com.
