Milwaukee, Wis. – Online purchase scams are the third riskiest scam type targeting consumers, according to the 2023 BBB Scam Tracker Risk Report. July is military consumer month, so BBB shares some tips on recognizing and avoiding online shopping scams.
According to the 2023 Online Scams Report, online purchase scams continued to have a huge impact, with the highest percentage of reports to BBB Scam Tracker (41.9%) and the second-highest percentage of reports with a monetary loss (susceptibility). More than 82% of those who reported being targeted by online purchase scams lost money. The median dollar loss for this scam type dropped from $100 in 2022 to $71 in 2023.
The good news is that there are simple steps you can take to help reduce your risk of online fraud:
Online shopping tips:
If it looks too good to be true, it probably is. Don’t shop on price alone. Searching for a low price is why people reported losing money. Many scammers offer deals that seem too good to pass up; however, they may lose money to a counterfeit product or may not even get the product.
Beware of phony sellers. Double-check to make sure the website of the seller is safe. Check the URL for errors/misspellings, and never click on a suspicious link. Does the website have accessible contact information? Read online reviews about the company or website and see what others say.
Don’t pay with gift cards! If someone asks you to pay for something with a gift card, like a Google Play or iTunes card, it’s a scam. No real business or government agency will ever insist you pay them with a gift card. Anyone who demands to be paid with a gift card is a scammer.
Know the seller. If the seller or website seems sketchy, it is wise to avoid it. Instead, buy directly from the source (brand, manufacturer, team, etc.) or through an established shop or authorized reseller.
Protect yourself. When buying or selling on a site that protects buyers and sellers, take advantage of them. If a buyer or seller tries to persuade you to go outside the site’s usual process or payment methods, that’s a big red flag.
If an online scam has targeted you or you wish to learn about common scams in your community, check out the BBB’s Scam Tracker to file a report or read about others’ experiences.
For more tips, visit BBB’s online shopping hub and the military and veteran consumer hub.
For more information
To learn more about BBB’s Military and Veterans Initiative, visit BBB.org/Military.
Go to BBB.org/ScamTracker to report a scam and learn more about other risky scams in our scam news feed.
View the online version
For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube.
ABOUT BBB: The Better Business Bureau has empowered people to find businesses, brands, and charities they can trust for over 110 years. In 2023, people turned to BBB more than 218 million times for BBB Business Profiles on 5.3 million businesses, and 80,000 times for BBB charity reports on about 12,000 charities, for free at BBB.org. The International Association of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States and Canada.
