Milwaukee, Wis. – To trick you, scammers need to earn your trust first. What better way than by posing as a popular celebrity? Recently, BBB Scam Tracker has received numerous reports involving products supposedly endorsed by well-known and trusted celebrities. With the rise in deepfake scams and ever-improving AI technology, these phony endorsements are more convincing than ever.   How the scam works … Continue reading Wisconsin Better Business Bureau: BBB Scam Alert: Celebrity impersonations get more sophisticated with AI technology