GREEN BAY, WISCONSIN – (November 16, 2023) – Festival Foods is pleased to share the news of Crystal Seiler’s promotion to the role of Vice President of Finance.
Crystal Seiler joined Festival Foods in 2020 as Finance Director, bringing over 15 years of experience to the position. In her time with the company, Seiler has made significant contributions including spearheading the transformation of finance and accounting functions to deliver precise and insightful financial information. She also led the team to select, trial, and pilot cash recyclers and holds a key leadership position in the implementation of Symphony Retail AI for Festival Foods.
Kirk Stoa, Executive Vice President and Chief Financial Officer at Festival Foods, expressed his confidence in Seiler for her new role, stating, “Crystal’s promotion to Vice President of Finance is the result of the positive impact she’s made on our company thus far, and I’m confident she will continue to contribute to our financial strategies and the continued success of our organization.”
The company also recognizes Seiler’s continuous dedication, leadership, strategic thinking, and deep understanding of finance management. As Vice President of Finance, Seiler will play a critical role in constructing and leading financial strategies to continue the success of Festival Foods.
About Festival Foods
Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. The company, which began operating as Festival Foods in 1990, employs more than 8,000 full- and part-time associates and operates 41 full-service supermarkets across the state of Wisconsin.
