Madison, WI, December 12, 2023 – Building upon their history as Madison’s oldest architecture and interior design firm, Potter Lawson is excited to announce their next chapter as Rebecca Prochaska has transitioned to President and CEO from Beth Prochaska, as of December 1, 2023. Beth Prochaska has moved into her new role as Chairman of the Board.
Beth Prochaska will remain active in the firm as Chairman of the Board where she will focus on client service strategy, business development, civic leadership, and market positioning. In her 43 years at Potter Lawson, Beth has championed efforts to build and maintain long term relationships with clients and business partners and will continue her strong presence as a community leader.
“I am proud of what we’ve achieved together over the years, and am excited about the future,” said Beth. Rebecca’s vision brings a fresh perspective and I have a full confidence in her leadership.”
Rebecca Prochaska shared, “I am humbled and honored to be appointed as President and CEO of Potter Lawson and am excited to see our firm continue to deliver exceptional design with the best designers, architects and clients while also embracing technology and leading innovation, a hallmark of the firm for the last 110 years”.
About Potter Lawson
Located in Madison, WI, Potter Lawson has built a reputation for excellence dating back to 1913. Potter Lawson delivers award-winning architecture, interior design, planning, sustainable design, and construction administration services under one roof. A Certified Women Owned Business in the State of Wisconsin, we strive to add value to projects through innovation and creativity, aligning with client goals and delivering services that consistently meet and exceed expectations, and strengthen the fabric of the communities in which we live and work. Learn more by visiting www.potterlawson.com.
