On Broadway: New owner takes over Kegger’s & The Lyric Room

GREEN BAY, WI – A new owner is taking over Kegger’s and The Lyric Room in the Broadway District. Kegger’s will now be known as Stage 1 and the Lyric Room will keep its name and business concept.

A grand re-opening will be held Tuesday, May 23 at 4 to 7 p.m. with a ribbon cutting ceremony at 4:45 p.m. and include remarks from City of Green Bay Mayor Eric Genrich; Allie Thut, Director of Special Events for On Broadway, Inc.; and Alexander Graziano, new owner of Stage 1 and The Lyric Room.

“It’s an exciting honor to take over Kegger’s & The Lyric Room, an awesome community spot where people have been connecting for years through live music, drinks, and a welcome atmosphere,” said Graziano. “Will Liebergen built a great addition to the Broadway District, one that has grown and thrived over the years thanks to his dedication, the dedication of countless employees, and the dedication of all the downtown businesses and patrons who continue to make Green Bay an awesome place to be. It’s a great responsibility to take over this business in a district that is continually adding new events and experiences to the downtown.”

Graziano hopes to keep the Keggers and Lyric Room names alive in the history of the location. The goal of rebranding to Stage 1 is to provide new energy to Green Bay.

“The idea behind Stage 1 is that it is just the beginning, for us here and for the individuals who will get their start on our stage, through music, comedy, and other forms of expression,” said Graziano. ” Stage 1 is about collaborating with young artists, creators, entrepreneurs, and countless other professionals who are trying to make a lasting impact on our community and our world. We hope to make Stage 1 an awesome place in the Broadway District where anyone can feel welcome and enjoy a beverage (with or without alcohol), while appreciating local art and live music.”

“We’re thrilled to see this long-time establishment in the Broadway District continue under new ownership,” said Brian Johnson, executive director, On Broadway, Inc. “Will Liebergen built a very successful business that contributed value to the district for many years. Now it’s time to let the next generation build upon that success and bring value to new and old consumers that continue to patronize the district.”

Light refreshments will be served. All are welcome to attend and congratulate this team on their new start.