MADISON, Wis. (Apr. 3, 2023) – Wisconsin’s 529 College Savings Program is excited to unveil a new brand identity for Edvest 529. The new look and enhanced online experience will make it easier for people to identify and connect with Edvest 529 when it comes to saving for higher education. Families can rest assured that this is the same great plan with a fresh, modern look and an enhanced, easy-to-use website experience.
The new brand identity continues to embody Edvest 529’s passion for helping families in Wisconsin save for higher education.
Edvest 529 still offers the same flexible savings plan and tax benefits for Wisconsin families. Existing account owners will see no changes to their accounts and do not need to take any action because of the updates.
“As we move into the next 25 years of saving, we want to communicate that Edvest 529 is a modern organization and that we are consistently moving forward,” said Wisconsin Department of Financial Institutions Secretary-designee Cheryll Olson-Collins. “Wherever higher education may take a loved one, Edvest 529 is here to support Wisconsin families throughout the journey.”
Elements of Edvest 529’s brand refresh include:
New Logo: The new logo demonstrates two essential elements of an Edvest 529 account. “ED” stands out as an homage to education and why families save. And “VEST” tells the story of how to accomplish that goal – through an investment account dedicated solely to saving for education. The addition of “529” in the logo shows that Edvest 529 is a qualified tuition program, as identified by Section 529 of the Internal Revenue Service (IRS) tax code.
New Brand Colors: Edvest 529’s fresh combination of navy blue and teal creates a balance between professionalism and approachability, reliability and creativity, sophistication and friendliness.
New Tagline: “Your partner in saving for higher education” drives home that Edvest 529 is walking right beside Wisconsin families and supporting them in their savings goals, whether for college, university, technical schools, apprenticeships, K-12 tuition, or even student loan repayment.1
Updated Website & App: The improved website offers easier navigation to learn about investment options and benefits, quick access on answers to common savings questions, several tools to help Wisconsin families make decisions, and resources for Wisconsin financial professionals and employers. Additionally, users can open a new account through the Ready Save 529 app.
For more information about Edvest 529 and to open an account, visit Edvest.com, or follow us on Facebook.
