CONTACT: Kris Tazelaar, Communications Manager, Second Harvest Foodbank; KrisT@shfbmadison.org; 608-216-7206
SOUTHWESTERN WISCONSIN RESIDENTS GET FIT FOR HUNGER RELIEF
5th Annual Million Pound Challenge Underway
MADISON, Wis., January 7, 2014 – Second Harvest Foodbank of Southern Wisconsin and the Princeton Club announce the 5th annual Million Pound Challenge, a fitness and weight loss campaign that directly benefits Second Harvest Foodbank and its emergency food pantry partners throughout its 16-county service area. As of January 1, for every hour of exercise or pound of weight loss logged, 10 pounds of food will be donated, up to 1,020,500 pounds.
“We’re proud to partner with Second Harvest Foodbank and other generous sponsors to end hunger in southwestern Wisconsin through the Million Pound Challenge,” said Dave Gerry, President of the Princeton Club. “It’s a great way to motivate people who want to lose weight, get in better shape, and at the same time, provide food to our community members facing hunger.”
Participants sign up at www.PrincetonClub.net/mpc to exercise or lose weight and select Second Harvest Foodbank or one of its emergency food pantries to benefit. The campaign is open to individuals, groups and schools. There’s no cost to participate or obligation to join a health club.
“The Million Pound Challenge campaign meets a critical need,” said Dan Stein, President/CEO for Second Harvest Foodbank of Southern Wisconsin. “We encourage all communities in our 16-county service area to participate and help raise more than a million pounds of food for our neighbors struggling with hunger.”
The Million Pound Challenge website (www.PrincetonClub.net/mpc) has educational resources to assist participants in reaching their weight loss and fitness goals. It also has great downloadable tools on the “Media” page to motivate groups, including the campaign logo, posters and banners.
About The Princeton Club
The Princeton Club started in Madison in 1987. With eight locations in the Madison area and one in New Berlin, Wis., the Princeton Club serves more than 33,000 active members. These full service health clubs are open 24 hours per day, offering free child care, group fitness classes, nutritional and weight loss counseling, hundreds of state-of-the-art strength and cardiovascular exercise machines, pools, basketball and tennis courts, and more. The Princeton Club has earned recognition as “Best in Madison and Dane County” and “Best Health Club in Wisconsin.” For more information, visit www.PrincetonClub.net or call 608-241-2639 (BODY) or 608-833-2639 (BODY).
About Second Harvest Foodbank of Southern Wisconsin
Second Harvest Foodbank of Southern Wisconsin, southwestern Wisconsin’s largest hunger-relief organization, is a
non-profit organization that is committed to ending hunger in 16 southwestern Wisconsin counties through community partnerships. By focusing on a multipronged approach that includes food distribution, increasing participation in public and private food programs, and mobilizing the public, it serves nearly 141,000 people who struggle with hunger each year;
43% of whom are children. From July 1, 2012 to June 30, 2013 Second Harvest Foodbank, together with its more than 225 partner agencies and programs, provided 12.6 million meals to those facing hunger. It is one of 200 members of Feeding America, the nation’s leading domestic hunger-relief charity. For more information, visit SecondHarvestMadison.org.
