Contact: Rob Sax, Popamatic Studios
Phone: 608.217.1474 rsax@popamaticstudios.com
Madison, Wis., March 12, 2012 – Erbert and Gerbert’s Sandwich Shops, a 52-store franchise based in Eau Claire, Wis., has chosen Madison-based creative firm Popamatic Studios as agency partner for the quick-service sandwich brand.
Building on the brand’s new focus on its unique flavor positioning, Popamatic will continue with the development of creative materials and other programs to be implemented system-wide. New work includes a “Welcome to Flavornation” ad campaign, featuring web, print, and radio ads (view and hear sample ads here). Programs to support new store openings and online ordering will follow closely behind.
“Erbert & Gerbert’s is a long-standing brand with a wonderful story, big heart, and great product, so it’s very fun to work on,” says Rob Sax, Popamatic founder. “We’re looking forward to building on the success they’ve already had, as they enter a new phase of growth across the U.S.”
Erbert & Gerbert’s Director of Marketing Chuck Schwalbe adds, “Rob and his team at Popamatic are what we needed to assist in growing our brand. Dynamic thinking and a passion for the brand — you can’t ask for a better partner.”
About Popamatic Studios
Popamatic was founded on the belief that arss-kicking content can separate the brand have’s from the have-nots. From their hide-out in Madison, Wisconsin, they conspire with clients such as Erbert & Gerbert’s and Trek Bicycles to execute marketing ideas, across all media, which make a difference. For more information, please visit www.popamaticstudios.com
About Erbert and Gerbert’s
Founded and headquartered in 1988 in Eau Claire, Wis., Erbert and Gerbert’s Sandwich Shop is dedicated to serving better, more flavorful sandwiches than anyone else in the universe. The system currently has 52 restaurant locations that span the country from college towns to urban centers to rural locations in Wisconsin, Minnesota, North Dakota, South Dakota, Colorado, Georgia and Texas.
