Enjoy a Hot and Melty Moment at Lunchtime with New Oscar Mayer Deli Creations Flatbread Sandwiches
MADISON, Wis., April 28 /PRNewswire-FirstCall/ — It’s no secret flatbreads have become the hot new lunch trend. They are popping up everywhere from the corner deli to grocery store shelves. Another recent trend? Hectic, fast-paced work days are leaving Americans with little time to enjoy a hot, delicious lunch. In fact, a recent survey(1) found that nearly 40 percent of Americans say they eat lunch hunched over a keyboard, which is in stark contrast to the 11 percent who regularly venture out for their mid-day meal.
Helping to solve this lunchtime dilemma so Americans can make the most of their break at work, Oscar Mayer is introducing a hot and melty flatbread sandwich busy Americans can enjoy at the convenience of their desk, in no time at all. With new Oscar Mayer Deli Creations Flatbread Sandwiches, those starved for time can fall in love with lunch again by enjoying a restaurant-quality flatbread sandwich in a microwave minute.
Each of the five varieties of Oscar Mayer Deli Creations Flatbread Sandwiches is a build-your-own lunch option that is easy to assemble and heats in the microwave in just 60 seconds, giving Americans the hot and melty moment they deserve. Oscar Mayer Deli Creations Flatbread Sandwiches include items from the Kraft family of great-tasting products such as high quality deli meats, specialty sauces and natural cheeses, and also include a soft flatbread.
Drab Desk Dining
As more Americans opt to forfeit their lunch hour, they are finding themselves lucky if they even get a break at all. More than 75 percent(1) of Americans think enjoying a hot lunch is impossible due to lack of time, the inconvenience and cost. But, it doesn’t mean they don’t want a hot lunch. More than half (56 percent(1)) of those surveyed think a hot and melty flatbread sandwich is the most appealing lunch option when compared to typical lunch fare like pre-packaged sandwiches, frozen meals and peanut butter & jelly sandwiches.
Steamy Lunchtime Rendezvous
While 64 percent(1) of those surveyed describe their typical lunch as “same old, same old,” there’s now a new way to make the most of lunch. Oscar Mayer Deli Creations Flatbread Sandwiches have all the warmth, flavor and fresh baked taste that helps put the spark back in lunch. Each flatbread sandwich heats in the microwave in just 60 seconds, making a quick hot and melty break possible for anyone.
With five delicious, sandwich shop-inspired varieties — Buffalo-Style Ranch Chicken, Chicken & Bacon Ranch, Sun-Dried Tomato Chicken, Fajita Beef & Salsa and Steakhouse Beef with Garlic Parmesan sauce — Oscar Mayer Deli Creations Flatbread Sandwiches make it easier than ever to enjoy a deliciously hot lunch that’s ready in seconds. Available nationwide in May 2008, Oscar Mayer Deli Creations Flatbread Sandwiches can be found in your grocer’s refrigerated meat case section and have a suggested retail price of $2.99.
Oscar Mayer Deli Creations Flatbread Sandwiches are a new addition to the product line which also includes Oscar Mayer Deli Creations Sub Sandwiches, available in five delicious varieties — Turkey & Cheddar Dijon, Oven Roasted Ham & Cheddar, Honey Ham & Swiss, Steakhouse Cheddar and Turkey Monterey. For more information, please visit http://www.deli-creations.com/.
Kraft Foods (NYSE:KFT) is one of the world’s largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor’s 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s web site at http://www.kraft.com/.
(1) Impulse Research Corporation, a full-service market research firm,
conducted online surveys with 1,046 people (age 18 and up) nationwide.
Results were collected from a random sample of 1,046 men and women, 18
and over, representing a cross-section of the United States. All
participants are members of the CyberPulse(TM) Advisory Panel. All
results are representative of the American population. All online
surveys were conducted in March 2007 and March 2008. Impulse Research
is headquartered in Los Angeles, Calif.
First Call Analyst:
FCMN Contact: kmontiel@webershandwick.com
Source: Oscar Mayer Deli Creations
CONTACT: Elizabeth Cron of Weber Shandwick, +1-312-988-2468,
Ecron@webershandwick.com, for Oscar Mayer Deli Creations; or Syd Lindner of
Kraft Foods, +1-608-285-6820, Sydney.Lindner@kraft.com
Web site: http://www.deli-creations.com/
http://www.kraft.com/
