DELAFIELD, Wis.–(BUSINESS WIRE)–Lang Holdings, Inc. announced today that it has named Mr. Chuck Fraelich as Vice President, Sales – Mass Market Sales Channel. This is a newly created position that signals the Company’s focus on expanding its presence in this important distribution channel.
John Bermingham, Lang Holding’s President and CEO stated, “Lang Holdings has built a strong portfolio of brands that includes LANG, Avalanche Publishing and Turner. The synergies created by these brands, combined with our ability to produce private-label products, give us the flexibility to successfully market to a wide range of customers. We see significant opportunity for growth in the mass market channel and, as our new Vice President of Sales, Chuck brings the leadership ability and experience to direct our efforts in developing that opportunity.”
Mr. Fraelich most recently served as Executive Vice President of Sales and Operations for John F. Turner and Company. Mr. Fraelich joined Lang Holdings when assets of John F. Turner and Company became part of Lang Holdings through an acquisition during the fourth quarter of 2006. At Turner, Mr. Fraelich’s responsibilities included managing the sales department, coordinating and working with the major licensors and managing independent manufacturer’s representatives. Prior to joining Turner in 1992, Mr. Fraelich held various positions with both General Electric and DuPont. Mr. Fraelich holds a BSEE from Villanova University.
Headquartered in Delafield, Wisconsin, Lang Holdings, Inc. is a portfolio company of Catterton Partners, a leading private equity firm with an exclusive focus on consumer companies. Lang Holdings, Inc. has a number of brands which are some of the most well known in the gift, specialty and mass merchandiser markets.
