• WisBusiness

Exact Sciences looks to boost Cologuard orders through national TV ad campaign

5/4/2016

Exact Sciences CEO Kevin Conroy says after a test run, the Madison company taking its ad campaign national.

“It’s too early to know what the outcome will be,” Conroy said on an earnings call yesterday. “But the facts dictate that television advertising works. It drives patients to their physicians, their physicians to try Cologuard, and w...

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