• WisBusiness
  • HaloVino: A solution to the hurdles of outdoor wine consumption
    Jessica Bell has seen the wine world from barrel to bar stool. After working at a winery in Spain, as a sommelier in New York City, and as a wine school owner in Milwaukee and Chicago, Bell’s portfolio put her in position to be a successful wine entrepreneur. She uncorked HaloVino after recognizin... <more>

  • TherVoyant strives to improve surgeon experience with MRI scanners
    Brain surgery is a tedious and daunting job. With one slip of the hand or miscalculation, a neurosurgeon can easily do great damage. Seven years ago, Terrence Oakes was doing research when he came across an idea he believed could revolutionize the art of brain surgery and make complex surgeries eas... <more>

  • Four women-led businesses share the spotlight at Doyenne Group Fall Showcase
    Four women-led businesses shared the spotlight at a recent Doyenne Group event where they each had 5 minutes to present their business models. “Any business can be presented in five minutes,” said Amy Gannon, co-founder and director of entrepreneurial development for Doyenne. She introduced the fo... <more>

  • Forward Fest event highlights drones, entrepreneurship
    A group of enthusiastic kids got the chance try out industry-level drones as part of Madison’s Forward Fest. They also heard about new and interesting ways drones are being used in a variety of commercial applications, as well as by the U.S. Army and casual hobbyists. The event was held yesterda... <more>

  • iMyK9 designed to help dog owners keep their pets safe
    Karen Orr, founder and CEO of tech startup PAWS by O-no, seeks funding for iMyK9, a product designed to keep dog owners from leaving their pets in a vehicle for too long. “Studies show that statistically, at least 5,000 dogs die of heat stroke in America every year,” Orr said at a recent meeting o... <more>

  • Airbnb to collect room taxes in Green Bay
    Airbnb has agreed with Green Bay to collect and remit the city’s 10 percent room tax for all of its Green Bay hosts -- the second such pact in the state. Green Bay Mayor Jim Schmitt authorized this agreement, which he says is seen as “an opportunity for visitors to our community and as a revenue so... <more>

  • Datica launches website to help out developers
    Datica, a Madison-based cloud platform and data services company for the health care industry, just launched a website to help developers bring applications to market. The Digital Health Success Framework is meant to provide a step-by-step guide for launching digital health products, and provides ... <more>

  • Bootler comes to Wisconsin to further simplify online ordering
    A new search engine for food and alcohol delivery services has come to Wisconsin with hopes of further simplifying the online ordering process. Bootler is a Chicago-based company that got its start in late 2016. It’s now active in over 20 major metro markets and 250 cities overall, according to CE... <more>

  • Healthy Community Kitchen supporting families in Dane County with organic food
    Healthy Community Kitchen, a Madison-based nonprofit startup, is trying to bring good food into the homes of those who need it most. The company brings organic, custom-made meals to people recovering from an illness or medical operation, giving them much-needed support at a time when it might be v... <more>

  • Pour Authority measures beer volume for bar-goers
    When it comes to serving beer in a glass, the pour is everything -- that’s why Pour Authority, a new app from Madison-based developer Craig Robertson, was created to easily measure the volume of a glass of beer. A standard American 16-ounce pint glass, a 14.75-ounce porter glass and a 16-ounce sta... <more>

  • Easy Way to Health wants to improve worker health and productivity
    Madison-based startup Easy Way to Health wants to help companies improve worker health and productivity with its technology-connected app. Renato Romani, a physician and the company’s founder and CEO, says rising rates of obesity have a “strong correlation with health care costs.” Obesity-related ... <more>

  • Field Viewers wants to break into three different markets
    Field Viewers, a startup specializing in radiation sensors, wants to expand and break into three different markets with efficient design. “So electronic circuits traditionally have been really bulky; in order to sense one pixel of a detector, a radiation circuit could be as big as my laptop here,”... <more>

  • DotCom Therapy begins worldwide speaking tour
    DotCom Therapy, a growing company specializing in remote health technology, has begun a worldwide speaking tour as it prepares for a move to Madison. The co-founders, Rachel Robinson and Emily Purdom, will present at the Alaska Statewide Special Education Conference on the subject of teletherapy--... <more>

  • ParqEx expands to Madison, Milwaukee
    ParqEx, a startup that lets people rent out individual parking spaces through an app, is expanding to Madison and Milwaukee this spring. The company is based in Chicago, with over 12,000 active users on its platform each month. And the app has over 2,000 listings for available parking spots in the... <more>

  • MealSteals to roll out merchant-side app for posting dining deals
    MealSteals, a Milwaukee-based app that caters to the happy hour and late night bar crowds, is rolling out a merchant-side mobile app to complement its growing user base. The idea to start the project came about one and a half years ago, when the co-founders saw the opportunity to consolidate the s... <more>

  • WeightUp Solutions gaining strength
    WeightUp Solutions, a startup specializing in sports data analysis, is gaining strength. The Madison-based company uses sensor devices coupled with artificial intelligence algorithms to track and store data on metrics important to athletes and their coaches. By placing a custom motion-capture dev... <more>

  • EatStreet adds delivery service after acquiring Zoomer
    EatStreet, a popular food-ordering company, is adding delivery service to its app after acquiring Philadelphia-based startup Zoomer. This move by the Madison-based company follows a $15 million funding round in September; this brings total investments to nearly $40 million. “We definitely want t... <more>

  • HealthConnect.Link aims to connect low-income and uninsured people to affordable services
    Kevin Dwyer, CEO of HealthConnect.Link, has made it his mission to connect low-income and uninsured people to affordable health and social services. His nonprofit startup aims to create an online network between service providers so that people needing care can learn about places that have needed ... <more>

  • Spaulding Medical creates quick, easy system for providers tracking patient heart health
    Spaulding Medical has created a quick, inexpensive and easy-to-use system for care providers tracking the heart health of their patients. The Spaulding ECG, or electrocardiograph, is a revamped, highly portable version of the larger ECG systems designed to ease the process of obtaining data on pat... <more>

  • Simply Native Foods brings indigenous Wisconsin superfoods to the mainstream
    Simply Native Foods is trying to bring locally sourced, indigenous Wisconsin superfoods into the mainstream. This Madison-based startup company is run by CEO Juliet Tomkins, COO Prescott Bergh, and their son, Colin Tomkins-Bergh, who co-founded the family company and handles sales and marketing. ... <more>


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