WisBusiness: The Podcast with Jonathan Wiggins, president and CEO of myAgame

This week’s episode of “WisBusiness: The Podcast” features Jonathan Wiggins, president and CEO of Madison-based sports startup called myAgame.

He’s developing an “interactive playbook” for use by football teams and their coaches, with a second round of beta testing to begin in the fall.

“We’re going to have a few teams utilizing our software. My goal is to have 30 teams total — 20 youth, 10 high schools — across the state,” he said. “I just want to build on the success we had last year with Memorial High School’s program.”

The school’s football team hadn’t won a game in four years, and hadn’t won more than one game per season in nine years. After implementing the myAgame system, “they were eight seconds away from making the playoffs for the first time since 2000 — so that’s huge.”

Coaches send their playbook into the company to be digitized, so that player-specific assignments can be sent out the night before a game. Players can sign into the platform from any internet portal, practice their assigned plays, and get scores based on how well they do.

The platform incorporates gamification to make studying plays and learning the game of football more fun. Players are ranked based on their performance in the system, which also includes a messaging section for competitive banter.