This week’s episode of “WisBusiness: The Podcast” features Shirley Malski, an international business consultant at the Small Business Development Center in UW-Oshkosh.
She helps businesses identify opportunities and resources for international trade as they work to develop a global presence.
In this discussion, she talks about the importance of international trade to Wisconsin companies.
“Oftentimes, you can see mitigation of risk by diversifying across a number of different economies and a number of different geopolitical environments,” she said. “Here your product might be in a mature or even a declining stage, but if you introduce it to a new market somewhere, it’s probably going to be in a growth stage.”
