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SeQuel Reponse: New hire will broaden reach of SeQuel Response's proven digital marketing strategies

Rising digital marketing star brings strong expertise in optimizing performance for Fortune 500 brands

EDEN PRAIRIE, Minn. (March 7, 2018) — SeQuel Response announced today the hiring of a digital marketer with an impressive track record for helping Fortune 500 companies quickly identify optimization opportunities and exceed performance expectations.

Rochelle Cichy joins the multichannel customer-acquisition agency as Director of Digital Sales, after spending nearly five years working in business development and performance analytics for BMC Software, a global leader in innovative software solutions.

“I bring a client-first approach,” Cichy said, “in that I strive to understand what the client is trying to accomplish before diagnosing what we think is best. I have a process and a passion and am motivated by the opportunity to bring value to clients. I am also excited about SeQuel’s ability to track tangible metrics of success in client campaigns.”

Cichy, who holds a bachelor’s degree from the University of Wisconsin-Madison, joins a digital marketing team at SeQuel that continues to deliver staggering growth metrics to its clients via paid social, search-optimized content marketing, paid and organic search, programmatic display, email and mobile channels. Since taking over all digital marketing efforts for Northwestern Health Sciences University, SeQuel has helped the nonprofit grow its enrollment-inquiry volume by 673 percent year over year.

“Rochelle will broaden our reach so that we can help even more brands accelerate their growth,” said SeQuel’s Chief Marketing Strategist, Erik Koenig. “Somewhere right now sits a digital marketing manager who would do anything for a 30 percent increase in sales or a 20 percent reduction in cost per acquisition. Rochelle will engage those folks in a relevant and valuable way, and ultimately collaborate on the testing strategy that will best demonstrate our impact to new clients.”

Last year marked SeQuel’s fourth consecutive appearance on the “Inc. 5000” list of the fastest-growing private companies in the country, putting the firm in the top 10 percent of applicants nationwide.


About SeQuel Response

SeQuel Response is a multichannel growth agency headquartered in Eden Prairie, Minn. In four consecutive years, the Minneapolis/St. Paul Business Journal has named SeQuel to its “Fast 50” list of the fastest-growing private companies in the Twin Cities.

The reason for SeQuel’s sharp growth is simple: Their data scientists have developed a proprietary testing methodology called FaQtor Test, which uses predictive analytics to quickly uncover hidden performance insights, saving clients millions and optimizing response 400 percent faster than A/B testing.

Visit sequeldm.com today to watch a short animation that explains how FaQtor Test is rapidly accelerating growth for many of the nation’s leading consumer brands.

For any business and/or media inquiries, please contact SeQuel’s Director of Marketing, Collin Carroll, at 952-564-6936, or email him at collinc@sequeldm.com.



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