Bon-Ton Stores, Road Recovery and Partnership for Drug-Free Kids Collaborate with Fashion
Industry to Fight Addiction Epidemic this Back-to-School Season
MILWAUKEE, WI – August 31, 2017 – The Bon-Ton Stores, Inc. (NASDAQ: BONT) has announced its collaboration with Road Recovery and Partnership for Drug-Free Kids to support the “Don’t Give Up” Campaign, featuring a specially designed t-shirt that will support the missions of both nonprofit organizations. The “Don’t Give Up” Campaign is a viral movement created to establish a support system of individuals who have faced their life struggles and are speaking out about their achievements, while providing solutions of hope for those still struggling.
This collaboration supports services for youth and families, while providing a platform for those who have overcome their struggles with substance use and addiction, and gives them the opportunity to share hope and solutions with others. The collaboration was made possible through the generous support of industry manufacturer and ecommerce retailer Vanilla Star Jeans, who will produce 36,000 exclusive t-shirts under the company’s brand names Hippie Laundry and Lazer.
“Thanks to the support of retailer Bon-Ton, the “Don’t Give Up” t-shirts will be sold in stores and online just in time for the 2017 Back-to-School season” commented Road Recovery, “Bon-Ton embodies the true spirit of the “Don’t Give Up” Campaign by supporting Road Recovery and Partnership for Drug-Free Kids and our critical work providing direct services to our nation’s at risk youth and their families.”
Each t-shirt is printed with Road Recovery’s “Don’t Give Up” design on the front, while hidden from view on the underside, consumers will discover the Partnership’s Helpline number (855DRUGFREE) and website (www.drugfree.org), for a lifeline of support for families struggling with their child’s substance use. The t-shirt’s design serves as a call to action for anyone who is in need of support against the challenges that face youth today.
The “Don’t Give Up” t-shirts will be available starting August 31st at all Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores and online at bonton.com/dontgiveup.
Since January 2015, participants were invited to share their own positive message to persist and “Don’t Give Up”. To date, hundreds of participants have contributed to the #DontGiveUpCampaign on Instagram, Facebook and Twitter. Active participants include young people, teachers, parents, sober youth participants of Road Recovery’s RecoveryTrax program, as well as Road Recovery supporters from the 
music and entertainment industries, such as Macklemore, Slash, Duran Duran’s John Taylor and Roger Taylor, Smokey Robinson, and Dr. Oz, many of who have also confronted similar struggles.
For more information, please visit Road Recovery or Partnership for Drug-Free Kids.
Click here to see how you can participate in #DontGiveUpCampaign
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 260 stores, which includes 9 furniture galleries and four clearance centers, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. For further information, please visit thebontonstoresinc.com or the company’s web site at bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, and Pinterest.
About Road Recovery
Road Recovery is a non-profit organization dedicated to helping young people battle addiction and other adversities by partnering them with entertainment industry professionals who provide mentorship training, performance workshops, peer support networking, and “all access” opportunities to create and present live concert events and recording projects. These industry professionals, who have confronted similar struggles, provide a vital peer support network for participating young people by sharing their experience, knowledge and resources. With support of professionals from the mental health field, Road Recovery seeks to empower youth of all backgrounds to face their struggles in a positive way and develop comprehensive life skills guided by professionals and supported by a community of like-minded peers.
About Partnership for Drug-Free Kids
Partnership for Drug-Free Kids is committed to helping families struggling with their son or daughter’s substance use. We empower families with information, support and guidance to get the help their loved one needs and deserves. On our website, drugfree.org, and through our tollfree helpline (1-855-DRUGFREE), we provide families with direct support and guidance to help them address teen substance use. Finally, we build healthy communities, advocating for greater understanding and more effective programs to treat the disease of addiction. As a national nonprofit, we depend on donations from individuals, corporations, foundations and the public sector and are thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity. We are proud to receive a Four-Star rating from Charity Navigator, America’s largest and most-utilized independent evaluator of charities, as well as a National Accredited Charity Seal from The Better Business Bureau’s Wise Giving Alliance.
About Vanilla Star Jeans
Vanilla Star Jeans was established 17 years ago and has been one of the giants of the “garment industry” in regard to being fashion forward and providing a quality product. Vanilla Star Jeans (VS) is a manufacturer and e-tailer of juniors, missy & plus size apparel. VS supplies quality apparel at affordable pricing. VS bottoms assortment includes jeans, jeggings, shorts, skirts, joggers, Palazzo pants, overalls and more. VS tops selection includes plaid shirts, flannel shirts, kimonos, peasant blouses, sleeveless tops, tanks, shirts and more. One can find VS products sold under the brand names Vanilla Star Jeans, Lazer (young men’s brand), Hippie Laundry (young women’s brand), Stitch+, Stardom, Indiegirl, and proprietary labels sold at many major retailers around the country.
