EatStreet: Amid U.S. growth, EatStreet to launches first national TV campaign
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Online food ordering, delivery app continues to gain ground in competitive category
MADISON, Wis. -- EatStreet today launched its first national TV campaign, a move leadership said supports the online food ordering and delivery company's rapid growth in key markets.
Serving more than 250 U.S. cities, EatStreet has continued to build a loyal customer base through its commitment to provide a streamlined user experience focused on the company's mission to be "The smartest shortcut from Hungry to Happy."
The TV campaign reinforces that shortcut and ease of EatStreet's online and mobile ordering experience. The commercial likens EatStreet to a system of pneumatic tubing that quickly delivers the foods people want – showcasing how easy it is for millions of hungry fans to connect with the thousands of restaurants they love.
"There's a lot of noise when it comes to online food ordering, and we want to cut through the clutter and focus on what really matters: Getting our customers from hungry to happy in the quickest possible way," said Matt Howard, EatStreet CEO and co-founder. "Our TV campaign, similar to everything we do, brings attention to just how easy EatStreet makes food ordering."
The campaign, which will run in conjunction with radio and digital audio ads, will air across the Big Ten Network during football games this fall. EatStreet CMO Suzanne Harms and Madison-based branding agency Planet Propaganda led the strategy and creative development.
"It's time to throw some gas on the fire and test new ways of rapidly expanding the number of diners we serve," Harms said. "EatStreet's restaurant roster is growing quickly, and our user-focused shopping experience makes now the ideal time to test national television in high-engagement programming like college football."
EatStreet, the largest independent online and mobile food ordering and delivery service in the U.S., is the smartest shortcut between hungry and happy. Founded in 2010 by three college students, EatStreet is now in over 250 cities nationwide connecting customers to more than 15,000 restaurants. EatStreet is a privately held company with nearly 1,000 employees based in Madison, Wisconsin. For more information, visit eatstreet.com/press.