• WisBusiness

ImageMoverMD led by all-star team of medical experts, innovators
12/8/2016

Some investors who spoke at the recent Wisconsin Early Stage Symposium said they like to invest first in the team and second in the technology. 

If so, Middleton-based ImageMoverMD should be an investor’s dream. 

ImageMoverMD was profiled as part of a new economy business profile series done this fall by UW-Madison students, and is led by four seasoned executives in health care technology. They are: 

Mark Gehring, who is a medical technology developer and an innovative software engineer. Before joining ImageMoverMD, Gehring also co-founded Propeller Health, UltraVisual and Emageon, among other companies in the imaging and patient monitoring space. 

Chief Technology Officer Richard Bruce is the co-founder. He has been actively involved in computing resource and network implementation for 20 years. His contributions to the team include optimizing the work flow and quality of the technologies through the development and integration of information that is processed through historical and recent data. 

Gary Wendt is the co-founder and president of the company. With more than 20 years of experience he adds veteran skills in electrical engineering, business, internal medicine and radiology. 

Thomas Pickard, chief executive officer of ImageMoverMD, has structured a company that strives to help society and in the world of medicine. 

Pickard was previously with various companies that have allowed him to enhance his way of dealing with markets and health care. Before ImageMoverMD came about, Pickard was a part of six startups, as well as a successful Initial Public Offering. 

ImageMoverMD has developed an integrated suite of software solutions that enable health-care professionals and patients alike to securely connect medical images to electronic health record systems. New medical devices can be captured using mobile phone technology, and existing medical devices can be uploaded from CD and DVD media using simple, browser-based technology. 

Why is this important? Federal rules can come into play over the secure movement of medical images, which often represent private information about patients. According to a presentation by Pickard during the Early Stage Symposium, a 2013 survey of physicians found that half of all medical providers surveyed had taken patient photos on their personal mobile devices. 

“This finding represents an enormous opportunity to solve a serious compliance issue,” Pickard told potential investors and others at the Nov. 16-17 conference in Madison. 

The technology represents the latest innovation in electronic health records because it works more easily and efficiently for patients and doctors alike, rather than having tangible files that can easily be lost or stolen. 

ImageMoverMD specializes in being quick, secure and simple. Pickard said a lot of the design stemmed from “watching trends within doctor visits and wanting to know how to help out the patient… and make their visit better and more effective in terms of getting the information needed in a timely fashion.” 

Pickard said the target markets for ImageMoverMD are about 1,500 secondary and tertiary hospitals in the United States and established electronic health record systems. ImageMoverMD would operate under a subscription system with monthly fees that vary by hospital size. 

Compliance with federal rules, integration with existing systems and simplicity are ImageMoverMD’s advantages, he said. 

“ImageMover provides a consistent user experience,” Pickard said. “When combined with our [intellectual property] position, these advantages are sustainable over the long term.” 

--By Corey Clement
Clement is a student in the UW-Madison Department of Life Sciences Communication.

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