U.S. Cellular: Badger fans get new reason to “jump” up and down at Camp Randall

BADGER FANS GET NEW REASON TO “JUMP” UP AND DOWN AT CAMP RANDALL WITH EXPANDED WIRELESS SERVICE U.S. Cellular Installs Distributed Antenna System boosting cell coverage

MADISON, Wis., (September 26, 2016) – U.S. Cellular (NYSE: USM) announced today it has completed installation of a Distributed Antenna System (DAS) at Camp Randall Stadium, home of the University of Wisconsin-Madison Badgers football team. The new DAS is designed to ensure Camp Randall can accommodate the demand for wireless access, especially during the 2016 football season.

Engineers recently completed installation of the DAS inside the stadium to create a better fan experience. Since the majority of attendees to events rely on their smartphones to stay connected to their family and friends, U.S. Cellular wanted to make sure those calls and texts will work.

“We want to ensure that everyone who comes to enjoy events at Camp Randall Stadium can share those big moments from the game,” said Jenny Justman, area sales manager for the Madison area at U.S. Cellular, “The DAS will help us provide a better network experience for all attendees this football season and into the future.”

The DAS provides added network capacity for the increased data usage and the thousands of calls and messages attendees make while attending events at Camp Randall. It does this through a network of relatively small antennas spread throughout a building, all of which connect to a common source via a transport medium, providing increased wireless service for specific area, such as the space in and around Camp Randall.

About U.S. Cellular U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities, and currently, 99 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on www.Facebook.com/uscellular, www.Twitter.com/uscellular and www.YouTube.com/uscellularcorp.