Smart Choice MRI: Names Mark Lupo chief financial officer

Contact: Karen Mazzotta
Mazzotta Public Relations
karen@mazzotta.com
631-549-1580

Mequon – Mark Lupo has been named chief revenue officer of Smart Choice MRI. This is a new position for Smart Choice MRI, the first provider in the country to offer every MRI for an all-inclusive fee of $600 or less with a focus on providing high-quality care and exceptional service.

“Mark has 20 years of impressive healthcare leadership experience, delivering excellent customer relationships and beneficial partnerships as well as increasing profitability and market share for rapidly-growing companies—all which will serve us well as we usher in the next phase of regional expansion,” said Rick Anderson, Smart Choice MRI CEO.

Most recently, Lupo was chief sales and marketing officer for ATI Physical Therapy. During his tenure, ATI almost doubled in size through a combination of organic growth, new clinic openings and over twenty acquisitions. He successfully streamlined and centralized many essential functions bringing a consistent structure and strategy to the organization’s sales and marketing teams, as well as their consumer and referral customer base. Prior to ATI, Lupo was with Direct Supply, Senior Living’s leading provider of equipment, ecommerce and service solutions, where he led the national accounts division. Lupo has a B.S. in mathematics from the University of Wisconsin.

Smart Choice MRI recently raised $14.5 million in expansion capital, primarily from two health care systems, ThedaCare, the largest healthcare system in Northeast Wisconsin, and Edward-Elmhurst Health of Naperville, IL. Smart Choice MRI anticipates the opening of 19 clinics by the end of 2016 with plans to double that amount by the end of 2017.

The Smart Choice MRI uses state-of-the-art GE technology and scans are interpreted by sub-specialty, board-certified radiologists at the Cleveland Clinic. The price is always an all-inclusive $600 or less, which includes the scan as well as its reading.

About Smart Choice MRI
Smart Choice MRI is the first MRI provider in the country to offer high-quality magnetic resonance imaging to every patient for an all-inclusive fee of $600 or less, which includes the cost of the scan as well as its reading by top radiologists from the world-renowned Cleveland Clinic. Accredited by the American College of Radiology, Smart Choice MRI is in network for most major insurers, including United Health Care, Anthem and Humana. Headquartered in Mequon, WI, Smart Choice MRI currently has six clinics in Wisconsin: Milwaukee, Sheboygan, Richfield, Waukesha, Kenosha and Appleton, as well as three in the suburbs of Chicago: Schaumburg, Glenview and Skokie. A Chicago clinic is scheduled to open in July 2016. For more information, visit Smart Choice MRI and follow us on Facebook and Twitter.