For more information, contact:
Samantha Long, Marketing Communications Specialist
Wisconsin Builders Association
Phone: (608) 242-5151 ext. 13
slong@wisbuild.org
Wisconsin Builders Association® Introduces New Look, New Executive Director, & Renewed
Dedication to Advocacy to Ensure a Strong Future for Housing
Madison, WI (November 5, 2015) – Ripped down to the studs and built back up with its members in mind, the Wisconsin Builders Association® (WBA) is proud to re-introduce itself to the home building industry.
With an overall renewed dedication to advocating on behalf of builders and homeowners to improve housing in Wisconsin, the WBA has strengthened its brand through the development of a new logo, tagline, and website featuring both member- and consumer-oriented resources. Local Madison marketing agency Pop-Dot assisted in market research, design, and implementation.
“Our goal was not only to create a fresh new look and user-friendly website, but to let builders and buyers alike know that we are making ourselves more visible to the community than ever before when it comes to fighting for causes that advance the home building industry,” said WBA President Pam Jewell.
The WBA also recently announced their appointment of Brad Boycks as the association’s new Executive Director. “We’ve had some big wins at the state capitol over the past few legislative sessions to keep housing affordable,” Jewell added, “and we feel strongly that we can continue those efforts with Brad serving as our Executive Director.” Boycks has worked for the WBA since April 2004, first serving as the association’s Director of Political Affairs, then as the Vice President of Advocacy since 2007.
In addition to his regular duties, which include leading the advocacy efforts at the state capitol and working with association membership on the WBA’s involvement in elections, Boycks will now manage staff and coordinate with WBA leadership to advance the goal of “Protecting the American Dream.”
“I look forward to working in an expanded leadership role with the WBA,” Boycks stated. “With all of the exciting changes and our renewed dedication to advocacy, it is perfect time to take on these additional responsibilities for one of Wisconsin’s most respected statewide associations.”
