MSK Advertising: Going against the grain helps Bielinski sweep People’s Choice awards at 2015 Parade of Homes

Contacts:

Kristina Hoffman
Public Relations
MSK
khoffman@mskadvertising.com
262.468.6798

Paul Bielinski
Chief Operating Officer
Bielinksi Homes
262.574.3663


Affordable luxuries in updated “Clemont” design is attracting prospective home buyers

(PEWAUKEE, Wis.) November 5, 2015–When leadership at Bielinski Homes made a late-game change regarding which of their more than 40 designs would be featured in the Metropolitan Builders Association Parade of Homes, they knew they were taking a calculated risk. But the decision paid off in a big way, as their entry was the clear winner at the 70th edition of Southeast Wisconsin’s premier showcase for builders of new homes.

“We had all the design and prep work completed on a beautiful two-story floor plan,” said COO Paul Bielinski. “However, while most builders went with an Arts & Crafts theme, we changed our strategy to build a ranch with a French Country exterior and contemporary interior that showcased ‘sparkle and shine’ elements. Our team researched high-end designs from five-star hotels and translated them into an attainable elegance concept.”

Home buyer inquiries for the Clemont model have surpassed results the Bielinski sales team has experienced over previous Parade of Home sales periods.

The Clemont is a split-bedroom home featuring a centrally located great room and kitchen, abundant counter and cabinet space, and a casual snack bar that visually defines the two areas. Along with two secondary bedrooms, there’s a luxurious owner’s retreat that boasts a designer bath with dual vanities, ceramic tiled shower with no step entry, and large walk-in closet. Its finished lower level has a fourth bedroom and a stunning bar area. The home will be available for public tours through November 15, and a video walk-through can be seen at www.Bielinski.com/AwardWinning.

Key features of this model include:

-Kitchen cabinets with glass fronts that wrap around into the formal dining room.
-A stunning coffered, tongue and groove wood plank ceiling above the kitchen and entry.
-Dark cabinetry stained ‘nearly black.’
-Reflective surfaces – glass, stone, metallic tiles, glitter tiles.
-Rustic engineered wide plank wood floors that juxtapose the home’s overall elegance.
-No step entry, extra large tile and glass shower in the Master Bathroom. A full-length product niche and hidden drain spans across the space that features two shower heads on either end.
-LED accent lighting located at all coffered ceilings and cabinet toe kicks.
-Lower level entertainment bar with many amenities: wine refrigerator, refrigerator with ice maker, under the counter garbage bins, two LED back-lit tower display shelves, an area for a flat screen TV behind the bar, slate and “waterfall tile” backsplash, and the showpiece bar itself – with a 3/4 inch clear glass raised bar that sits atop contemporary metal posts.

Bielinski Homes was founded in 1960 by brothers Frank and Harry Bielinski, and has grown to become Southeast Wisconsin’s largest builder of new homes. While the company has won numerous Parade of Homes awards over the years, this is the first time their entry has won all four People’s Choice categories – Best Overall Design, Best Interior Design, Best Room, and Best Landscaping. “It’s really a testament to the strength of our entire team,” said Paul. “We put in long hours and late nights getting ready for the Parade, but with our group it always feels more like fun than work.”

The Parade of Homes is a nationally recognized local event that features premier model homes built using the latest interior and exterior design options, decorating trends, new and sustainable construction techniques, and cutting-edge technologies. In addition to the People’s Choice awards, which are decided by Parade visitors, the MBA also presents a number Achievement Awards (The Embys) to honor individuals and companies in the industry who have excelled over the past year. Bielinski Homes added an Emby for Best Advertising Campaign. “There’s a lot of competition for People’s Choice,” said Paul. “And in the end, the homebuyer is the reason we do what we do. But it’s also gratifying to be recognized by your peers.”

The award-winning Clermont model home is located at N47 W22244 Woodleaf Way in Pewaukee. It’s open for tours Saturday and Sunday, Noon – 5 p.m., through November 15.

ABOUT BIELINSKI HOMES
Bielinski Homes, located in Pewaukee, Wis., is Wisconsin’s largest new home builder and has been building exceptional homes and condominiums since 1960. The company offers more than 40 home designs that can be customized to fit a homeowner’s individual tastes and lifestyle.

Whether personalizing a new home plan, building a custom home, or moving to the more carefree lifestyle of a Bielinski condominium, you’ll discover exceptional design, outstanding quality and unmatched value in every Bielinski home. For more information, visit Bielinski.com or Bielinski Homes’ Facebook page.