Contact: Patrick McSweeney
414-270-7203
MILWAUKEE –– Laughlin Constable today announced Susan Stearns has joined the full-service branding agency to lead its Milwaukee account services team. Laughlin Constable has offices in Chicago, Milwaukee, New York and New Jersey. Stearns will have the title of executive vice president and report directly to agency CEO Mat Lignel.
Stearns joins Laughlin Constable after spending the past 16 years with Cramer-Krasselt, where she led a variety of major consumer brands including ACH Foods, Birds Eye Foods, ConAgra, Johnsonville, Northland Cranberries, Corelle, Pyrex, Rexall-Sundown’s Osteo Bi-Flex, Roundy’s supermarkets and Dremel tools. She also led business-to-business accounts including ArcBest Corporation and GE Healthcare. Before that, she was a brand manager at Gardetto’s and associate brand manager at Kraft Foods, and oversaw marketing of toys associated with movies for Hasbro.
“Susan has earned a great reputation for driving results for her clients, developing strong talent and producing award-winning work. She brings insights and experience from both the client and agency sides in consumer goods and other industries,” said Lignel. “She’s a strong leader for brands and the people on her team and I’m confident she will help us drive integration, enhance our great work and grow our clients’ businesses.”
“Laughlin Constable has taken a leadership position in the digital space, and that’s the driving force in the world of consumer communication. They are helping companies and brands connect in a genuine way with consumers,” said Stearns. “It’s truly an integrated agency and I am excited to be part of the senior management team developing the talent and elevating the work for clients.”
Laughlin Constable
Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency’s clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit Laughlin.com, www.Facebook.com/Laughlin Constable or follow LC on Twitter @LaughlinOutLoud.
