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Madison Area Sports Commission: Join forces to launch “Cities of the Big Ten” website

(MADISON) The Madison Area Sports Commission (MASC) and the communities of The Big Ten conference have partnered on a brand new website aptly named Cities of the Big Ten to promote the destinations of the Big Ten Conference to visiting fans. This comprehensive website has all the information to create a memorable experience when traveling for game day.

“This partnership is great news for our Sports Commission and for the Greater Madison area,” said Deb Archer, President and CEO of the Madison Area Sports Commission. “Madison is well deserving of its stellar reputation as a great place for sports. This new website means we’ll have additional information for visiting fans from across our conference to experience our amazing Badger game experience.”

With the introduction of Nebraska in 2011 and Maryland and Rutgers in 2014, it seemed fitting to create a portal webpage that will direct visitors to each city’s information on transportation, hotel, dining and entertainment options when traveling to Big Ten Conference events. Each city agreed to collaborate in cross-promoting each other with the goals being to increase travel by fans to Big Ten events and enhance the sports tourism experience for fans by providing easy access to information needed in planning.

The University of Wisconsin Athletic Department is also supportive of this effort. “Cities of the Big Ten is a great resource for Big Ten fans who travel to the various cities in the conference. It’s really one-stop shopping. Where else can you find links to the attractions in every conference locale all in one web site,” said Justin Doherty, Associate Athletic Director for the University of Wisconsin-Madison.

Nearly 120 years after its inception, the Big Ten remains a national leader in intercollegiate athletics on and off the field. The Cities of the Big Ten host hundreds of athletic events throughout the year and continue to extend the ultimate in hospitality to the enthusiastic followers of conference teams.

For additional information or to facilitate interviews or images, please contact Judy Frankel Director of PR and Communications for the Madison Area Sports Commission at 608.441.3958 or via email frankel@visitmadison.com.

About the Madison Area Sports Commission: The Madison Area Sports Commission (MASC) is the greater Madison area's official sports marketing organization. Launched by the Greater Madison Convention & Visitors Bureau in 2010, MASC is charged with elevating the recognition and awareness of the impact of sports tourism on the regional economy while serving the unique needs of the sports tourism business. For the latest information on sporting events in the Madison area, check out our website MadisonSports.org.

About the Big Ten Conference: The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in student-athletes’ lives and emphasize the values of integrity, fairness and competitiveness. The broad-based athletic programs of the 14 Big Ten institutions provide nearly $200 million in direct financial aid to almost 9,500 student-athletes for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s and women’s lacrosse as official sports for the 2014-15 academic year. For more information, visit www.bigten.org.

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