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Smart Choice MRI: Tech startup, digital health veteran Rick Anderson brings new management team to Smart Choice MRI
8/7/2014

Contact: Karen Mazzotta
Mazzotta Public Relations
for Smart Choice MRI
karen@mazzotta.com
631-549-1580

MILWAUKEE, August 7, 2014—A new management team joins Smart Choice MRI led by technology startup and digital health veteran Rick Anderson as CEO. Cara Miller is serving as chief financial officer; Jeff Caprini as vice president, business development; and John Mathias as director of marketing. Poised for growth, the first MRI provider in the country to offer high quality, flat-rate MRI services with clinics in Milwaukee, Sheboygan and Richfield is expected to open a fourth clinic in November 2014 and four additional locations in select Midwest markets in 2015.

“The dramatic changes in our healthcare system have fueled more educated and value-conscious consumers and employers than ever before. We believe Smart Choice MRI is on the leading edge of a healthcare revolution—a solution that redefines value and puts patients first—and the marketplace is responding. We’re all about serving that market in as many places as we can,” said Anderson. “The days when your employee health insurance card would cover all your expenses carte blanche are over, but that doesn’t mean great, affordable healthcare is.”

Smart Choice MRI has experienced double-digit growth within the last two years fueled by patient, physician, payer and employer response to its industry-leading MRI price of $600, a fee which has remained unchanged for the last seven years despite rising healthcare costs.

Prior to joining Smart Choice MRI, Rick Anderson served as senior vice president of Sharecare, the health and wellness engagement platform, co-founded by Jeff Arnold and Dr. Mehmet Oz. Since the site’s founding in 2009, Anderson has led the company’s hospital markets and provider solutions team. Prior to that, Anderson worked with Sharecare Chairman Jeff Arnold in several key healthcare business endeavors, serving as a startup team member for companies such as WebMD, QDS and Endeavor Technologies. Anderson is also the cofounder of several healthcare startups including Alithias, a healthcare transparency tool, also based in Milwaukee.

Cara Miller, Smart Choice MRI chief financial officer, has more than 30 years of business and financial experience advising entrepreneurial privately held companies. Most recently, she was chief financial officer for Intelligentsia Coffee & Tea, the high-growth national coffee roaster and retailer. Before that, Miller was an equity partner at a Chicago CPA firm. Jeff Caprini, vice president, business development, is a 20-year veteran in medical marketplace development and management. He most recently served as a regional sales manager for Secaucus, NJ-based St. Jude’s Medical Cardiac Rhythm Management division. He also held sales executive positions at QDS and Endeavor Technologies. John Mathias, director of marketing, brings more than 14 years of experience working with such companies as Clear Channel Worldwide, Journal Communications and Direct Supply Inc.

Smart Choice launched a new TV and radio ad campaign this week featuring former Green Bay Packer Pro Bowl offensive tackle Mark Tauscher, who grew up in Wisconsin and played with the University of Wisconsin Badgers before his 11 years with the Packers. Tauscher now assists with TV and radio broadcasts of the games and heads up the TRIFECTA Foundation, a charity that helps Wisconsin kids learn to read.

ABOUT Smart Choice MRI
Smart Choice MRI is the first MRI provider in the country to offer high quality Magnetic Resonance Images (MRIs) to every patient for a flat, all-inclusive fee of $600 which includes the cost of the scan as well as its reading by expert Cleveland Clinic radiologists. Founded in 2006 with the simple mission to provide consumers and employers a high quality service at an affordable price, Smart Choice is accredited by the American College of Radiology as well as major insurance companies, including United Health Care, Anthem and Humana. Headquartered in Milwaukee, WI, Smart Choice MRI has clinics in Milwaukee, Sheboygan and Richfield.
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