Contact Information:
Media
Jess Myers
651-290-7465 (o)
612-910-3058 (c)
Gander Mountain Celebrates Remodeling in Janesville
Giveaways abound at celebration of outdoor retailer’s new-look store
ST. PAUL, Minn., June 25, 2014 — With the summer recreation season in full swing, Gander Mountain is celebrating a fresh new look for outdoors enthusiasts in Wisconsin this weekend, opening its newly-remodeled Janesville store.
“It’s exciting to bring our great selection of merchandise, a sharp new look and improved shopping experience to so many of our Gander Mountain stores,” said David Pratt, Gander Mountain’s CEO. “Through dozens of major remodeling projects at stores throughout our network, we’re giving our loyal patrons and our newest fans an even better place to get the best gear and expertise at the best prices.”
The Janesville Gander Mountain store is located at 2900 Deerfield Drive in Janesville, right of Highway 14. The three-day Remodel Celebration is June 27, 28 & 29. Special events and giveaways include:
The first 100 customers through the door at the Janesville location on Friday, Saturday and Sunday will receive a free $10 Gander Mountain gift card.
The first 250 customers to make a purchase at the Janesville location on Friday, Saturday and
Sunday will receive a free Gander Mountain gift.
Customers can register for a chance to win a trip for two to the CMA Music Awards in Nashville, TN.
Visit www.gandermountain.com for more details and a full schedule of events listed under the Janesville Store location.
Gander Mountain has updated everything, including the flooring, paint colors, carpet, graphics and store fixtures to reflect the retail leader’s newest design. Most notably, the firearms selection has been increased from the previous makeup of the store, and the footwear department has been greatly expanded with a new design. It provides visitors with a much warmer feel and better visibility, where the finishes and fixtures create not only an easier and better shopping experience for the customer, but also highlight the great assortment of products Gander Mountain carries.
Gander Mountain is the nation’s largest and fastest growing retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. The extensive remodel brings Janesville the best names in fishing, a full line of men’s and women’s outdoor apparel and footwear, plus the very best in outdoor technology and high performance camping gear. Gander Mountain also offers Wisconsin’s largest selection of firearms and ammunition along with the best brand names in the industry.
For more than 50 years, Gander Mountain has built its reputation on having better brands and smarter buys for everything you want to do outside.
About Gander Mountain Company
Gander Mountain Company headquartered in St. Paul, MN, is the nation’s largest and fastest growing retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has 142 conveniently-located outdoor lifestyle stores in 25 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.
