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Menchie's: West Towne Mall store fulfills Madison's undeniable cravings for the ultimate frozen yogurt experience
7/27/2012

New Self-Serve Frozen Yogurt Store Hosts Weeklong Grand Opening Celebration

Full of Reasons to Smile


MADISON, Wis. – Menchie's, a global brand that has built its reputation on making each of its guests smile by providing an unparalleled frozen yogurt experience, will be celebrating the grand opening of its Menchie's West Towne Mall store at 113 West Towne Mall in Madison. This store is the first Menchie's to open in Wisconsin.

From July 28 through August 3, Menchie's will be spreading smiles during a seven-day celebration packed with family-friendly activities and events designed to bring out the kid in everyone, regardless of age.

Day: Saturday
Time: 11 a.m. – 1 p.m.
Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt, free T-shirts and a balloon artist

Day: Sunday
Time: 1 p.m.
Details: Free plushie doll, free color-in T-shirts and free face painting

Day: Monday
Time: 5 p.m. – 6 p.m.
Details: $1 yumm – Fill up your cup for only $1

Day: Tuesday
Time: 2 p.m. – 4 p.m.
Details: Kids 10 and under eat free

Day: Wednesday
Time: 11 a.m. – 1 p.m.
Details: Lunchtime yumm - Half-off frozen yogurt

Day: Thursday
Time: 3 p.m.
Details: Free dodge ball with every cup purchased

Day: Friday
Time: 8 p.m. to close
Details: Date night - Buy one frozen yogurt, get one free

*while supplies last, see store for details.

"Menchie's provides best-in-class frozen yogurt with a fun, interactive environment including upbeat music, chalkboards for kids to draw on, free giveaways to children and top notch guest service," said Adam Wipperfurth, who co-owns Menchie's West Towne Mall with his wife Molly. "With a fun-loving spirit and mission to make every guest smile, we look forward to providing the Madison community with the ultimate frozen yogurt experience."

Menchie's success comes from helping guests create memories in a family-friendly environment that is warm, welcoming, interactive and fun, providing guests with comfortable indoor and outdoor seating areas, family-friendly music, chalkboards for children to color on, and party rooms for birthday parties and events. As the only frozen yogurt store that provides toys and giveaways to children, Menchie's has become every child's favorite destination.

Menchie's is also actively involved in each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools to support student programs.

Furthermore, the company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie's ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The brand's exclusive private label collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Menchie's makes guests smile by serving an unlimited mix of yogurt and toppings at a unique self-serve station with more than 100 rotating yogurt flavors from cake batter and pomegranate tart to chocolate silk and vanilla snow, and more than 70 rotating toppings including fresh fruits, granolas, nuts, an assortment of high quality candies and hot fudges.

Menchie's West Towne Mall is located at 113 West Towne Mall in Madison and is open Sunday through Thursday from 11 a.m. until 11 p.m. and Friday and Saturday from 11 a.m. until midnight. For more information, please call (608) 828-9430 or visit http://www.menchies.com.

About Menchie's

Menchie's creates lasting memories through its mission statement to make every guest smile and by being the friendliest place on earth. Providing an unparalleled guest experience that is warm, welcoming, tasty and fun, Menchie's stores contain interactive elements such as chalkboards for kids, party rooms, enjoyable music, arts & crafts, and indoor/outdoor seating areas where friends and family gather. Placing a focus on people and community before commerce, Menchie's franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary frozen yogurt label, Menchie's guests create their own unique combinations from over 100 rotating yogurt flavors and 70 rotating toppings. In July 2010, Menchie's was awarded 1st place in Restaurant Business Magazine's annual 'Future 50' list, ranking it the fastest-growing franchise in the restaurant industry. In 2011, the company repeated its top mark, achieving 2nd place on the list. In 2012, Menchie's was included in Entrepreneur magazine's "Franchise 500" list as well as ranked in the publication's "Fastest-Growing," "Top New" and "America's Top Global" franchise categories. Menchie's has more than 200 locations open in the United States, Canada, Japan, Australia, Puerto Rico and Guam with an additional 250 currently in development, and is poised to total more than 300 open stores by the end of 2012, and expects to celebrate 500 open stores in 2013. For more information, including franchising opportunities, visit http://www.menchies.com.
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