Fey Publishing Company: Announces new company name & brand

November 8, 2010: Wisconsin Rapids, WI. : For nearly eight decades, the Fey Publishing Company name has been recognized throughout central Wisconsin, and across the US for distinctive business printing services. Responding to changing market needs, the company has announced that it will change its name to Fey Printing Company, to better reflect the company’s broad range of printing services.

When Manny Fey purchased the W.F Huffman Printing Co. in 1932, it was renamed Fey Publishing Company. This name has remained unchanged for 78 years. At the company’s inception in the 1930’s,Fey Publishing was a small local print shop. It was very common for printing companies to be known as “publishers”.

Over the years, as the company’s service offerings have expanded, book and magazine publishing has become a very small portion of the company’s overall business. “Even though our name change from Fey Publishing to Fey Printing seems like a minor adjustment, it signals a core shift in how our business printing customers will come to know and understand our company,” says company President, Scott Gasch. “In this internet age, our name change will allow a much larger global market of potential customers to be introduced to our printing services. The majority of businesses today use the internet to search for viable business vendors. Our name change to Fey Printing Company will increase the likelihood that companies in search of a printing partner will be able to find us online,” says Gasch.

In addition to a name change, Fey Printing Company has also unveiled the design of the company’s new brand logo. The previous logo design had been in use for more than 50 years, virtually unchanged over the decades. The new company logo combines classic elements of the original logo with a contemporary new design concept, visually signaling the company’s progressive approach to business. “Change is a constant in business, as in life,” says Donald Gasch, Chairman of Fey Printing Company. “We wanted to update our brand image, while remaining loyal to our history and our roots. Our new logo accomplishes that goal, and provides us with a fresh, visually engaging new brand, resonant of our proud past,” says Gasch.

Fey Printing has also adopted a new corporate slogan “One Company. Limitless Solutions” that highlights the company’s commitment to providing an extensive roster of business printing services for customers of all shapes and sizes. “Today, more than ever, businesses are seeking partnerships with vendors that can deliver a comprehensive array of affordable, custom printing solutions. With busy professionals, time is at a premium,” notes Scott Gasch. “We take great pride in our ability to manage all of our customer’s diverse printing needs, while providing attentive, personal service. We’re always looking for ways to help our customers grow and profit…while saving them money. Our goal is to earn your confidence, before we earn your business,” says Gasch.

About Fey Printing Company:

Fey Printing Company is headquartered in Wisconsin Rapids, Wisconsin in a modern 100,000 sq. ft., full-service facility with state of the art printing equipment to handle a broad spectrum of printing services.

A new company web site is currently under development at http://www.feyprinting.com.

For more information, please visit http://www.feypub.com.

Media Representatives may call or email to arrange a guided tour of our Wisconsin Rapids facilities.

Media Contact: Kristopher Gasch: 715-422-4837 kristopher@feypub.com

Fey Printing Company Address:910 29th Avenue North, Wisconsin Rapids, WI. 54495