Gander Mountain: Collecting footwear for those in need

Partnership with Soles4Souls begins initiative to assist leading national charities

Media Contact:

David Ewald

Direct: 651-290-6276

ST. PAUL, Minn. — Gander Mountain announced a new partnership program to help national charities provide assistance to people in need of footwear, clothing and other items important to daily life.

On August 29, Gander Mountain begins its first initiative by partnering with Souls4Souls to collect gently used shoes and send them to people in need around the world. Souls4Soles has distributed more than 5.5 million pairs of shoes since 2005 and recently has been sending shoes to survivors of the Haiti earthquake.

With its “We Live Outdoors” culture, Gander Mountain understands how important footwear is for daily use. Beginning August 29 and continuing through September, Gander Mountain will offer 20% off any full-priced footwear purchase of $100 or more with the donation of a pair of shoes, or a monetary donation of at least $5 to Soles4Souls. For every dollar donated, Sole4Souls is able to provide/ship one pair of shoes to a person in need anywhere in the world. It is not necessary to make a purchase to donate footwear or make a financial contribution to Soles4Soles.

“We are honored to partner with Souls4Souls on this initiative, and know that this partnership will help make a difference for thousands who are in need of shoes for activities of daily living, like going to work or attending school” said Steve Uline, Executive Vice President of Marketing of Gander Mountain.

In addition to the partnership with Souls4Souls, Gander Mountain will be working with other national charitable organizations throughout the rest of the year and beyond to continue giving back to the community. Future programs planned will emphasize the preparation for winter and providing hope to those less fortunate during the holiday season.

For more information on Souls4Souls http://www.soles4souls.org. More information on the program details can be found by visiting http://www.GanderMountain.com.

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About Gander Mountain Company

Gander Mountain Company headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, boats, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery and other services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 119 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit http://www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (http://www.overtons.com) a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.