What do your callers hear when they’re on “hold”? A radio station? Background music? Silence? Or information about your products and services ?
If you haven’t listened lately, call yourself and have your call put on hold. If you’re not hearing news about your organization, you’re missing a great marketing opportunity!
Who’s calling you and why?
New callers may not have a clear idea of what you do. If put on-hold, the audio image you present is a critical part of that all-important first impression. Be sure it’s a good impression!
Repeat callers know what you do, but may not know everything you do. Customers often view a company in terms of the specific product or service they’re purchasing. In the case of Dean Group Media, we’ve found some customers think of us only for video, others for public relations, still others for radio advertising or On-hold Marketing Messages. Properly produced, an On-Hold Marketing Message will expand the caller’s knowledge about what you do, resulting in additional sales.
All callers are more likely to stay on hold patiently if they are engaged in an informative, professionally-produced on-hold message.
If your callers are listening to the radio, a music CD, static or silence on-hold, they’re not learning about you.
Dean Group Media has a simple solution.
To hear more click here: http://www.deangroupmedia.com/Milwaukee_on_hold_messaging.html.
And thanks for listening!
