Healthy Grown: Prairies, pines, potatoes – restoring Wisconsin ecosystems one farm at a time.

Media Contact

Michelle Rothmeyer

Senior Content Specialist

TMA+Peritus

715.849.4200

mrothmeyer@tmaperitus.com

Antigo, WI — Prairies? Pines? Potatoes? That’s like saying 1 + 1 = 3. Just what does being a Wisconsin potato grower have to do with sustainability and eco-conservation? Plenty. In fact, according to Jeb Barzen, International Crane Foundation Director of Field Ecology, “Conservationists and farmers have great opportunities to collaborate and solve most environmental problems that society faces worldwide.” Farming and conservation are the cusp of our sustainable future – and it’s happening right here in Wisconsin. Right now.

So we invite you to meet Larry Alsum, one of Wisconsin’s eco-friendly Healthy Grown® potato growers and president and CEO of Alsum Farms & Produce, Inc. See what Larry Alsum, along with a diverse collection of University of Wisconsin researchers and the International Crane Foundation, is doing to restore Wisconsin’s ecosystems, produce high-quality potatoes and grow a better future.

To learn more – and to speak with the various entomologists, growers, ecologists and researchers who collaborate on Wisconsin’s sustainable future, simply contact Ms. Michelle Rothmeyer. We have the people, photos, data, research, digital assets – even recipes – you need to spread the sustainable word.

About Healthy Grown®

The Healthy Grown® eco-label, established in 2001, is a product of the Wisconsin Eco-Potato partnership between the Wisconsin Potato and Vegetable Growers Association (WPVGA) and the University of Wisconsin-Madison. The International Crane Foundation, World Wildlife Fund and the Defenders of Wildlife are also part of the partnership. The Healthy Grown standard is designed to help growers reduce contamination of water, conserve natural ecosystems, increase biodiversity and improve productivity through researched-based sustainable and IPM processes. Healthy Grown sustainable farming practices are overseen by Protected Harvest, an independent oversight organization. http://www.wisconsinpotatoes.com/HealthyGrown/index.html.