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The American Center: Suds It Up Car Wash Opening in The American Center
7/22/2004

CONTACT:
Kristin Mastin
(608) 242-4100, ext 30391
kmastin@amfam.com

Madison, WI, July 16, 2004 - Suds it Up Car Wash plans to own and operate a 4,528 square foot car wash it will construct at 18 Eastpark Court in The American Center business park on Madison’s eastside near the junction of Interstate 90/94/39 and U.S.151. Suds it Up Car Wash is owned by Dale and Mitsy Endres of Middleton. Construction will begin in August and the car wash will be open for business in late October. A 2,160 square foot oil lube center will be added at a later date.

Suds it Up will provide customers in their vehicles with a ride through a 130 foot conveyor tunnel. Customers will pay for the type of wash they want at a drive up, touch screen auto cashier that accepts cash and credit cards. “In today’s convenience driven society, people expect high quality at the lowest price and they want it fast. That’s what we will provide for them,” said Endres. The wash bay will have the capacity to wash and dry the exteriors of seven cars at a time. There are six outdoor vacuum stations at the north end of the site.

Hours of operation will be 7:00 a.m. to 9:00 p.m. daily.

American Structures General is the contractor, Transcend Architects & Engineers is the architect and Bur Oak Designs is the landscape architect.

“We selected The American Center for Suds it Up because of its accessible and visible location off of Highway 151 and because of the significant customer base we will draw from. Over 6,000 employees, from 56 businesses work in the Park and there are numerous residences adjacent to The American Center,” said Endres. For more information contact Dale Endres at 608/ 833-1664.

The American Center is a 400 acre office, research and commercial park located 15 minutes east of downtown Madison at the junction of Interstate 90/94/39 and U.S. 151. It is home to 56 businesses including, Alliant Energy, U.S. Cellular, UW Health/GHC Clinic, Virchow, Krause and Company and Herzing College. The American Center offers a variety of Class A office building space for lease, land for sale and build-to-suit options. For more information contact Richard Wilberg, The American Center Development Director at 608/ 249-2111 or visit www.amcenter.com.

The American Center is owned and developed by American Family Mutual Insurance Company, a member of American Family Insurance Group. Headquartered at The American Center, American Family Insurance Group is comprised of nine companies with more than $12.2 billion in total assets, offering insurance, investment products and consumer loans in 17 states.
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