FOR IMMEDIATE RELEASE
Contact: Jon Mueller
Product Development
Great Lakes Media Technology
6501 W. Donges Bay Road
Mequon, WI 53092
(262) 512-0100
www.glmt.com
jmueller@glmt.com
Mequon, WI – June 28, 2004 – Great Lakes Media Technology has developed a new product that incorporates CD-ROM, Web, and print to create a fully functional marketing tool for any business or product. The GLMT ReAction Kit offers a comprehensive overview of any business or product, and is all-inclusive in one 6 ½” x 9 ½” envelope that can be mailed or hand-delivered. Combining CD-ROM, printed material, and Web presence together in one package, at a single price, will allow businesses to save money, and increase the impact of their message.
The GLMT Reaction Kit includes a fully authored and encoded CD-ROM in a 5” x 5” full-color sleeve, an introduction letter to a business or product, inside a 6 ½” x 9 ½” clear heavy-duty envelope. A supplementary campaign focused Web site is also included, that can mirror both the enclosed CD-ROM as well as any existing site. By integrating the power and capacity of CD-ROM and the Web, the GLMT ReAction Kit offers a very in-depth view to what a company is offering, yet takes up a very low amount of space. The key is in the initial reaction to seeing the piece, which captures the viewer’s attention, and causes them to react by pursuing the material inside. The tools associated with this piece not only have capabilities far beyond traditional print, radio, and television advertising; Great Lakes Media are able to produce this for a substantially lower cost.
“One of the main things Great Lakes Media strives to accomplish is to be a total solutions provider to our customers,” says company owner Brian Axtman. “The GLMT ReAction Kit is one of the ultimate ways we’ve done this, using our manufacturing, authoring, Web design, packaging, and print capabilities, all under our one roof, to completely satisfy a need for our customers. Instead of having to outsource different aspects of a project, then assemble the project at their own facility, now customers can turn to Great Lakes Media to handle the entire project, worry-free, at a cost much more affordable than dividing the project.”
Statistics show that CD-ROM offers an 80% higher response rate and 50% higher retention rate over traditional print. By integrating a cross platform of media, the GLMT ReAction Kit utilizes the benefits and capabilities of each to create a comprehensive marketing piece.
