While there are many ways to market your business or organization, all include staying in front of customers and prospects, increasing awareness about you and raising your visibility to others.
Video continues to find greater online use, particularly with businesses using social media
Case in point – a recent video we did for a client was posted on YouTube as well as the company’s website. It’s already generating increased interest in their services. The video is not so much about the company – Xact Wire EDM Corporation in Waukesha – but about their specialty: electric discharge machining (wire EDM). Click here http://www.youtube.com/watch?v=pBueWfzb7P0 to watch the video on YouTube or here http://www.xactedm.com/Capabilities/Wire_EDM/index.html to watch it on the company site. Even if you’re not a manufacturer the video – and process – is fascinating!
Regardless of delivery method, build the right message for the right audience. Xact’s How It Works video was designed with social media in mind. Their corporate video was designed for more traditional marketing, such as trade shows. That video is also available on their home page http://www.xactedm.com/ , and via YouTube http://www.youtube.com/watch?v=g5ibKxGXFEw.
Need to get your story out? We can help.
Dennis Dean is a Communications Consultant and Managing Partner for Dean Group Media. He may be reached via email: dennis@deangroup.com.
For a free analysis of how video can help your business – call 262-238-8740 or simply click: info@deangroup.com!
