The Cheese Lady: A ton of cheese carving featured at local Hy-Vee

Contact:

Angela Hemauer

Food Insight Public Relations

Email: ahemauer@foodinsight.net

Phone: 715-212-2910

Who: Sarah “The Cheese Lady,” a nationally recognized cheese sculptor and Wisconsin native.

What: Will jump start March Madness celebrations with a massive, 2,000-pound, Cheddar cheese sculpture at Madison’s Hy-Vee next weekend. The mammoth cheeses, produced by Henning’s of Wisconsin, measure four feet by 40 inches and will include Bucky Badger, local high school mascots and a “ton”atiously BIG bovine basketball player, Bessie.

When & Where: Friday (cheese cutting), Saturday & Sunday (carving), February 26-28

10 a.m. – 5 p.m.

Hy-Vee

3801 East Washington Avenue

Madison, WI 53704

(608) 244-4696

Why: Hy-Vee is known for quality products, everyday low prices, and superior customer service. They’re proud to be part of the Madison community and excited to celebrate the spirit of local sports teams with famous Wisconsin Cheese.

Store visitors will be able to watch Sarah “The Cheese Lady” live and enjoy one of Wisconsin’s best works of art, Wisconsin cheese, throughout the three-day event. NOTE: Friday will include cutting the 2,000-pound cheese into sections and Saturday and Sunday will be the actual carving.

Interviews: Sarah is available for on-site interviews throughout her time at Hy-Vee. The media has permission to show up at the store at their convenience.

For any additional information on Sarah “The Cheese Lady,” or to book a pre-event interview, contact Angela Hemauer, Food Insight Public Relations, ahemauer@foodinsight.net or 715-212-2910.

About Sarah “The Cheese Lady” – Sarah “The Cheese Lady” is a nationally recognized cheese sculptor. Since 1996, she has received hundreds of commissions for her cheese creations, which have captured countless media impressions. Kaufmann creates some sculptures in her studios in Cincinnati and San Diego and also appears in person to sculpt cheese at a variety of venues: food & wine festivals, supermarkets, tradeshows, state fairs, sporting events, civic celebrations and other special occasions. Some sculptures can be viewed by visiting http://www.sarahcheeselady.com.