Barry Callen: Get the inside scoop on marketing, advertising and publicity

Contact: Barry Callen, 608.347.8396

barry.callen@gmail.com

Meet the Authors, Sign up for up free marketing consultations

On Tuesday, March 9, 2010, some of the area’s most seasoned marketing experts will be on hand at Barnes & Noble near West Towne to answer your questions and sign your copy of their latest book, “Managers Guide to Marketing, Advertising and Publicity.” The event will begin at 5:00 pm and run until 6:30 pm.

Lead author, Barry Callen, will be on hand to provide real-life solutions to some of marketing’s most difficult challenges. With more than three decades in this challenging industry and hundreds of successful marketing campaigns, his insights will be invaluable for marketers seeking to maximize marketing impact and getting the most from every marketing dollar.

Also on hand to share insights on their respective expertise are Sandra Bradley (Websites), Donna Fletcher (Research), John Woods (Book publisher) and Barb Hernandez, APR (Public relations). Each contributed a chapter of tried and true tricks of the trade based on decades of developing and implementing successful programs for dozens of challenging industries.

Sign up to win one of 12 prize drawings, worth up to $5,000 in consulting or one free University of Wisconsin Executive Education Marketing class.

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Just the facts:

Managers Guide to Marketing, Advertising and Publicity

Book signing event at Barnes & Noble, West Towne

March 9, 2009 – 5:00 – 6:30 pm

In attendance: Lead author, Barry Callen;

Contributing authors, Sandra Bradley, Donna Fletcher, John Woods and Barb Hernandez