Media Contact: Nicole Carey (ncarey@newglarusbrewing.com)
New Glarus, WI — New Glarus beers reflect all that is Wisconsin and nothing says “Wisconsin Winter” like Snowshoe Red Ale. Whether your daily trek leads you to the wilds of Wisconsin or simply back to your front door, the warm and rich flavors of Snowshoe Red Ale help us appreciate the stillness of a Wisconsin Winter. Settle in with Wisconsin’s Snowshoe Ale.
Daniel Carey (Diploma Master Brewer, New Glarus Brewing Company) welcomes us back from our daily trek in the same way that his Irish ancestors were, with a wonderfully heartwarming Irish Red Ale. Snowshoe Ale is brewed with a blend of roasted American and German caramel malts. The complicated decoction mash process ensures a rich malty backbone, which is balanced by elegant Czech Saaz and Bavarian Hallertau Hops. Try pairing this beer with Wisconsin Gouda, Pork Roast or even a Reuben Sandwich.
Expect this beer to pour a beautiful copper-red with a fruity ale body and a spicy hop finish. Then sit back and rejoice in the season. As Deborah Carey, Brewery President, likes to say, “It’s these Wisconsin Winters that keep the whiners out”.
